Getting to Hell Yes! with Phillip Burton: Service, Trust & Authenticity in Flooring

In this episode of Getting to Hell Yes!, we sit down with Phillip Burton, VP of Strategic Partnerships at Preferred Floor & Tile, to explore how flooring isn’t just about materials, it’s about service, reliability and people.

From his early career chasing Wall Street dreams to finding purpose in the flooring industry, Phillip shares how authenticity and blue-collar values shaped his approach to building long-term partnerships in the SFR and multifamily markets. He explains why service, not price is the real differentiator, how vendor trust de-risks decisions for institutional buyers and why labor is the hidden driver behind resident experience and operational success.

We also dive into the future of flooring with technology like LIDAR, the challenges of scaling in new markets, and the importance of vendor consolidation to create predictability for operators. Phillip closes with timeless leadership advice: be authentic, show up with purpose, and the right opportunities will follow.

👉 If you’re in property operations, vendor management or housing leadership, this conversation will change the way you think about service partnerships.