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Every merchant knows that when it comes time for a customer to make a payment to complete a purchase, any little bit of friction can lead to annoyance, second thoughts, and a lost sale. Once consumers get used to an easier way of paying for things, they rarely like to revert back to the less convenient way of doing things.
“Seamless” transactions have been the watchword for a while, but the industry is turning its eye toward idea of invisible payments. What are invisible payments, how do they work, and what do merchants need to do to prepare for this new way of conducting transactions?
Full Text:
https://www.chargebackgurus.com/blog/invisible-payments
©Chargeback Gurus 2021
Production: Emily Woodward
Narration: Phil Claffey
Every merchant knows that when it comes time for a customer to make a payment to complete a purchase, any little bit of friction can lead to annoyance, second thoughts, and a lost sale. Once consumers get used to an easier way of paying for things, they rarely like to revert back to the less convenient way of doing things.
“Seamless” transactions have been the watchword for a while, but the industry is turning its eye toward idea of invisible payments. What are invisible payments, how do they work, and what do merchants need to do to prepare for this new way of conducting transactions?
Full Text:
https://www.chargebackgurus.com/blog/invisible-payments
©Chargeback Gurus 2021
Production: Emily Woodward
Narration: Phil Claffey