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Deconstructing the world’s best product launches. Getting to Market gives you an inside look into what it takes to successfully bring a new product to market. In each episode, we’ll chat with GTM lead... more
FAQs about Getting to Market:How many episodes does Getting to Market have?The podcast currently has 14 episodes available.
February 25, 2021Episode #14: Ryan MacInnis, Product Marketing Lead at LinkedInIn this episode, Ryan and I go deep into the launch of LinkdedIn product pages, what it's like launching a new product in a remote world, and more. ...more44minPlay
January 15, 2021Episode #13: Julia Szatar, Senior Product Marketing Manager at LoomIn this episode, Julia and I go deep on one of the most important parts of any launch -- pricing and packaging. ...more36minPlay
January 08, 2021Episode #12: Yannick Kpodar, Global Director of Product Marketing at PayfitIn this episode, Yannick and I go deep into all aspects of the product launch process including how Payfit runs their launch tiering committee. ...more34minPlay
December 23, 2020Episode #11: Matthew Kobach, Director of Marketing at FastIn this episode, Matt and I go deep on what it takes to generate buzz before launch and the concept of building in public. ...more23minPlay
December 17, 2020Episode #10: Marcus Andrews, PMM Group Lead at HubSpotIn this episode, Marcus and I go deep into how narrative design can play a major role in your launch strategy....more49minPlay
December 11, 2020Episode #9: Priyanka Srinivasan, Head of GTM at GainsightIn this episode, Priyanka and I go deep on building for the customer, defining launch goals, staying tight with product, and more....more32minPlay
December 03, 2020Episode #8: David Tibbitts, Product Marketing Manager at NotionIn this episode, David and I go deep on one of Notion's most complex launches to date and how they leveraged their community of super fans to help....more39minPlay
November 19, 2020Episode #7: Lauren Barraco, Sr. Director of Product Marketing at SendosoIn this episode, Lauren and I go deep on the process of working with integration partners (including her favorite Cameo artist she got to work with)....more30minPlay
November 12, 2020Episode #6: Shikha Kaiwar, Product Marketing at SlackIn this episode, Shikha and I go deep into the launch of Slack's trial motion and how that became one of the company's best growth levers. ...more36minPlay
October 22, 2020Episode #5: Andrew Forbes, Group Product Marketing Manager at ZendeskIn this episode, Andrew and I go deep on the importance of customer feedback and how that translates back into your GTM plan....more34minPlay
FAQs about Getting to Market:How many episodes does Getting to Market have?The podcast currently has 14 episodes available.