Unlock the secrets to social media success with me, Stephanie Smith, and our dynamic guest, Kate Gilbert. A social media virtuoso and compassionate coach, Kate transitioned from running an online knitting magazine to coaching entrepreneurs through the digital landscape upheaval during the pandemic. We'll unpack her transformative 30 Day Sprint program that helps business owners effectively navigate platforms like LinkedIn, Instagram, and Facebook, promising to turn social media from a stressor into a strategic asset for your business.

Get ready to rethink your approach as we tackle the dynamic world of social media content. Like a game of Candy Crush, mastering social media algorithms requires a curious and analytical mindset. We'll explore the art of repurposing content and prioritizing audience engagement over vanity metrics. Elevate your social media strategies by focusing on what truly matters: authentic interactions and meaningful engagement. Kate and I share insights on how to build a robust content library while saving time, drawing parallels to efficient batch-processing tasks.

Finally, we'll discuss the profound impact of genuine conversations and the joy of building connections in a digital age. Reflecting on the power of dialogue, we underscore the importance of concise and impactful content that resonates with your audience. Whether you're enhancing your social media presence or seeking to foster deeper connections, this episode is your guide to reshaping your digital strategy. Join us as we continue this journey towards impactful social media engagement, setting the stage for more insightful discussions to come.

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

Ever wondered how precise language can shape the success of your business? This episode promises to unlock the secrets of elevating your writing skills, with insights from our esteemed guest, Jon Clemence. Transitioning from a 15-year corporate stint to running his own editing agency, Jon shares his strategic journey and the pivotal role of meticulous word choice in boosting a company's financial health. From common pitfalls to strategies for improving written content, his expertise is a goldmine for anyone looking to refine their business communication.

Join the lively discussion on the dynamic interplay between human creativity and AI technology in content creation. While AI tools like ChatGPT can aid in idea generation, they often stumble in capturing the nuances of personal tone or building authentic relationships. Our conversation underscores the irreplaceable value of human touch in crafting content that truly resonates with audiences. Tune in to understand how compelling writing can not only enhance customer journeys but also drive conversion rates, all while maintaining the essential human connection in social media interactions.

Discover how outsourcing content creation can be a game-changer for your business. We highlight why hiring professionals for writing and editing tasks that fall outside your expertise can significantly streamline operations and elevate your brand. Learn about the importance of setting clear goals for your content and the value of building strong client relationships for tailored services. Plus, find out why meticulously tracking business metrics is crucial for assessing the impact of these strategic decisions on your bottom line. Don't miss this engaging episode packed with practical tips and expert advice to transform your approach to business writing.

To learn more about my guest, Jon Clemence, visit him online at http://www.cedarpressproofreading.com

You can also grab a copy of his free blog self-assessment guide from his website. https://cedarpressproofreading.com/blog-self-assessment/

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

What if you could revolutionize your business's financial approach with just one episode? Join us for a transformative conversation as Stephanie Smith and her husband Kris Smith, co-owners of New Light Financial Solutions, uncover the secrets of financial empowerment for entrepreneurs. We share our personal journey of expanding our business into a larger space to better serve you and discuss the critical role an outsourced CFO can play in businesses of all sizes, not just the giants like Coca-Cola. Together, we aim to dismantle the anxiety and confusion that financial matters often bring to business owners, providing the clarity and strategies you need to thrive.

In this episode of Getting to the Bottom Line, we promise you'll learn how to navigate your financials with the confidence of a seasoned CFO. Discover how we analyze past financials, forecast future trends, and pinpoint your business's strengths and weaknesses to drive success. Whether you're a small business owner wearing multiple hats or a corporate leader seeking strategic insights, our conversation is tailored to equip you with the knowledge to make informed decisions. Don't let financial uncertainty hold you back—tune in and take control of your business's financial destiny.

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

Discover how embracing digital accessibility can transform your business landscape with insights from web designer and certified digital accessibility specialist, Nicole Nault. Driven by her personal journey with visual impairment, Nicole transitioned from event management to crafting inclusive digital spaces, and she’s here to share her expertise. Learn why making your website accessible isn’t just a legal obligation but a strategic advantage. By implementing features like alternative text for images and closed captions for videos, businesses can not only enhance user experience but also tap into a wider audience, considering that one in five people have a disability.

The discussion doesn't stop at compliance; it’s about creating genuine connections with your audience. We delve into the legal frameworks such as the ADA and EAA and the necessity of adhering to the Web Content Accessibility Guidelines (WCAG). Nicole offers practical advice on leveraging tools like the Wave extension for auditing web pages, while cautioning against over-reliance on accessibility widgets. This episode is packed with actionable strategies to broaden your customer base and boost engagement by fostering a truly inclusive digital presence.

To learn more about my guest, Nicole Nault, visit her online at https://www.accessdesigns.net/accessibility-services

You can also connect with her on social media:
- Facebook: https://www.facebook.com/AccessDesignsLLC
- LinkedIn: https://www.linkedin.com/in/nicolenault/

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

Unlock the secrets to optimizing your business with actionable strategies from the experts! In this episode of Getting to the Bottom Line, I'm thrilled to welcome Donna Dube, owner of CEO Amplify, who shares her remarkable journey from project management to becoming an operational consulting guru. We dive into the essentials of strategic planning and foundational processes that are crucial for any business aiming to enhance revenue and profitability. Donna introduces the innovative "idea parking lot" system, a practical tool designed to help manage new ideas and maintain focus on core business goals.

Discover the art of effective delegation and how it can transform your business growth. We shed light on distinguishing between maintenance and growth tasks, emphasizing the importance of delegating routine work to focus on activities that drive your business forward. Donna and I discuss the common hurdles in delegation, including reluctance and delayed hiring, offering proactive hiring strategies and the significance of clear communication and documentation to ensure seamless operations.

We also tackle the critical aspects of hiring and data analysis for business growth. Learn why letting go of perfection is key to effective delegation and how to determine the right time to hire additional help. Financial readiness is crucial, and we explore the importance of financial planning and having a buffer for payroll management. Lastly, we delve into the power of time management strategies like time tracking and calendar blocking, sharing practical tools like the CEO Power Hour Playbook to help you focus on growth-level activities and achieve long-term success. Join us and equip yourself with the knowledge to optimize your business operations effectively!

To learn more about my guest, Donna Dube, visit her online at www.ceoamplify.ca and don't forget to crab a copy of her CEO Power Hour Playbook here: www.ceoamplify.ca/powerhour 

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

Unlock the secrets of pricing strategies that can revolutionize your business's profitability with insights from Per, the Price Whisperer. Join me, Stephanie Smith, owner of New Light Financial Solutions, as we discuss the hidden power of minor pricing adjustments. You'll discover how a mere 1% increase in prices or reduction in discounting can yield an astounding 11.3% rise in profitability. This episode will guide you through the strategic nuances of pricing, revealing how even small changes can significantly enhance your revenue, profit, and cash flow, ensuring your business’s long-term success.

From large corporations to small consulting firms, strategic pricing is a game-changer. Learn how a holistic approach incorporating marketing, positioning, and customer targeting can unlock unprecedented profitability. Hear compelling real-world examples, like a SaaS startup that quadrupled its prices to attract premium clients. We also delve into the common pitfalls for startups, such as underpricing and arbitrary pricing decisions, and offer practical tips for conducting direct research with potential buyers. Don’t miss this episode filled with actionable insights designed to help you master your pricing strategy and boost your profitability.

To learn more about my guest, Per "The Price Whisperer" Sjofors, visit him online at https://sjofors.com

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

Getting to the Bottom Line, Episode 07:  Mitigating Legal Risks to Safeguard Your Cash Flow with Matthew Fornaro 

Unlock the secrets to bulletproofing your business operations with our latest episode featuring Matthew Fornaro, a veteran business law attorney from South Florida. Discover how having a tailored legal strategy can save your business from costly mistakes and learn about the crucial roles your accountant, banker, and lawyer play in safeguarding your enterprise. Matthew shares eye-opening real-life stories, like the plight of a client who faced severe legal troubles from using generic online employment contracts. You’ll get actionable advice on why investing in customized legal documents is not just smart, but essential for your business's health.

We also shine a spotlight on the importance of keeping your personal and business finances separate. Gain insights into the necessities of proper business documentation, compliance with state and federal regulations, and the criticality of correctly filed paperwork and taxes. Whether you're a budding entrepreneur or a seasoned business owner, you’ll find invaluable tips on how to formalize your operations and sustain compliance. Plus, learn about the benefits of conducting periodic audits to ensure your business remains on a solid legal footing, protecting both your assets and peace of mind.

To learn more about my guest, Matthew Fornaro, visit him online at https://fornarolegal.com/ 

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

Getting to the Bottom Line, Episode 06: Properly Building Your Business's Foundation with Roger Pearson

Ever wondered how to keep more of your hard-earned money in a high-tax state? Learn practical strategies from our guest, Roger Pearson, a master tax advisor and IRS-enrolled agent with over 50 years of entrepreneurial experience. From his humble beginnings running a paper route to managing multiple small businesses, Roger has transformed his passion for business into a mission: helping small business owners navigate the labyrinth of tax laws to maximize their profits.

In this episode, we uncover the nuts and bolts of essential tax deductions and the importance of meticulous record-keeping. Roger emphasizes the necessity of maintaining a detailed mileage log, complete with backup documentation like oil change receipts, to meet IRS requirements. He also demystifies the complexities of depreciation laws and shares why hiring a qualified accountant or CPA can be a game-changer for your business. Regular consultations with your tax professional can ensure strategic financial planning and keep your business on the right track.

We also highlight the significance of effective bookkeeping in determining your net profit and ensuring clear documentation of business expenses. Roger offers insights into overcoming the common resistance to paperwork and the advantages of using modern tools to stay organized. He passionately advocates for self-education, mentorship, and understanding basic business management principles. To continue your journey towards business success, visit seagulltechnologies.com and newlightfs.com for more resources and expert advice. Don't miss this episode packed with actionable tips to elevate your business's financial health!

To learn more about my guest, Roger Pearson, visit him online at https://seagulltechnologies.com/

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

Unlock the secrets to transforming mundane business presentations into compelling visual stories with insights from Emily Schneider, a freelance visual storyteller and PowerPoint design expert. Learn how to simplify complex information and enhance audience retention by 65% through engaging visuals that build trust and foster authentic connections. Emily guides us through the art of highlighting key points and using visuals to support your narrative, turning dry data into captivating tales that drive business success.

Discover the importance of intentionality in visual design and how knowing your audience can make or break your presentation. We delve into best practices for keeping your audience engaged, such as using minimal text, incorporating more slides with concise content, and maintaining consistency and simplicity. Emily also sheds light on the ongoing debate between photos and illustrations, emphasizing the need for a cohesive style to elevate your storytelling and make your presentations more effective.

Finally, understand how a consistent visual identity across all brand touchpoints can elevate your audience’s experience and build trust. Emily shares strategic tips on using animations and practical strategies for online presentations, ensuring your slides are not only visually stimulating but also memorable. From simplifying your slides to employing effective presentation techniques, this episode is packed with actionable advice to make your business presentations unforgettable.

To learn more about my guest, Emily Schneider, visit her online at https://www.iamemilyschneider.com/ and connect with her on LinkedIn at https://www.linkedin.com/in/emilyschneider719/

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

Ready to unravel the mysteries of payroll management and ensure your business stays compliant? Join us as we sit down with Charles, the founder of GetPayroll, who takes us through his  journey to becoming a top payroll expert. Learn the critical nuances of worker classification, overtime regulations, and the perils of employee misclassification. With insights drawn from his experiences in the United States Marine Corps and the corporate world, Charles highlights the essential steps entrepreneurs must take to establish payroll systems and navigate the complexities of labor audits.

Discover why outsourcing payroll taxes and compliance can be a game-changer, especially in an era where remote work blurs state boundaries. Charles shares invaluable advice, including the importance of prioritizing tax payments over payroll to avoid severe legal pitfalls. Hear real-life stories about dealing with the IRS, from mishandled forms to successful appeals, and understand the importance of persistence when facing tax authorities. This episode promises to equip you with practical advice and real-world examples, making it a must-listen for any business owner looking to master payroll compliance.

To learn more about my guest, Charles Read, visit him online at www.getpayroll.com or www.thepayrollbook.com.

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit