In today's episode, we're once again reaching into the archives to showcase one of our most powerful conversations.

Everybody wants to meet the wizard— the recognized influencer in your industry. But the person who is out front is not always the one who can help you the most. Instead, it often makes sense to focus on meeting the man (or woman) behind the curtain—the expert who has cautiously decided to avoid the spotlight. Sometimes it is these behind-the-scenes individuals who pull the strings that make things truly happen.

Topics include:

The benefit of concentrating on “Invisibles”

How to spot the man behind the curtain if you’re new to an industry

Why you should never try to exploit a gatekeeper

Learn more about Michael Schein:

microfamemedia.com

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Learn more about Michael Roderick:

smallpondenterprises.com

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