In ‘Made in SG’ Melanie Oliveiro speaks with Allan Poh, Founder of Jääde, a spring water brand conceptualised in Singapore. Poh shares how the idea for the brand came about and how it’s sourced from the Salpausselkä ridge of Lahti in Finland. He also talks about how he spearheads Jääde’s sustainability and eco-friendly measures and how he deals with local and international competition.

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