There is a lot of use information about a new product concept that we can develop, even if we don't have an engineering prototype. We want this information especially before we start prototyping!

We talk about what type of information we can gather and a stepwise approach to get it with our cross-functional team.

Do you want to explore a little more?

How to Self-Advocate for More Customer Face Time (and why it’s important)

Product Design from a Marketing Viewpoint, with Laura Krick (A Chat with Cross Functional Experts)

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If your team is still catching problems too late — let's talk.
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ABOUT DIANNA
 Dianna Deeney is a product development process strategist with over 25 years of experience in regulated industries. She is president of Deeney Enterprises, LLC, where she helps product development teams make better decisions upstream — before costly design mistakes get built in.