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Transcript

Greg Marshall  0:00  I don't know, where do we where do we start? Where to? Well, you know, yesterday, we're sending our text messages talking about tracking, right, and the importance of tracking. And you know, how tracking causes a lot of issues? Yeah, with knowing what's working and what's not. And you actually discover something as you were implementing, and you're a seasoned veteran, which, which tells me if a seasoned veteran runs into this, the rest of us people, yeah, are definitely not doing this. So why don't you share a little bit about what you read?

Blake Beus  0:31  Oh, absolutely. So I had this question for a long, long, long time as to what's the best way to actually track conversions. From like a technical standpoint, whenever you set up a new campaign, or a new conversion pixel pixel, specifically with Google, it says, Hey, here's three different ways you can set up this conversion, it could be an imported goal from Google Analytics, you can set it up with Google Tag Manager, or the third option is you can set it to your developer and they will add the code directly on the page with what's called a global site tag. But they don't tell you which one of those is best. Now, I've noticed over the years, that specifically the Google Analytics, importing of the goals, never gave me as many conversions as the other ways of doing it. And it always seemed like the conversions got dropped there. And you were saying you've noticed the same? I did, right? I've actually

Greg Marshall  1:28  tried all three of those. Yes. And the one without a doubt, global site tag works. Yeah. And I just, luckily, or accidentally plugged this in a website correctly. And notice that there was there was more conversions recording. Yeah, then the other two options. And so I just thought, and to give you full disclosure, I also had the other two versions uploaded as well. So I can't compare. Okay, so those numbers are completely different. Yeah. So as I spoke with the client, they would look into the, into the ads manager, and they would notice, how come these they're all tracking the same thing purchases, but how come there's three or four numbers? Yeah. And my thought was, well, this is the Google, you know, pixel on the page. This is the uploaded analytics. And then this is the Google time. And the problem is, it seems like there's some level of drop off right? Where, yeah, and so that actually helped my case to show you can always trust Yeah, the attribution 100% Yes, I'd be 100%. Accurate? Well,

Blake Beus  2:34  absolutely. And the thing is, is like every Google Ads tutorial out there, I've ever seen paid or free on YouTube, or even like provided and made by Google never talks about which one of these is most accurate, they oftentimes will talk about implementing whichever one is easiest for you, based on your setup, whatever. But there's clearly some accuracy differences. So I was diving into some of the Google documentation for something completely different. And I was reading one of their documentation pages on setting up conversion events going through and there's this small little section that says outright, the Google site, global, the Global Site tag with conversion event, is the most accurate way to track any of your events, whether that's a lead conversion, or say a sale or anything like that. And it's only on this one page kind of buried in the documentation, whatever. But it there it is, like, there's there's the evidence, that's the proof. And that's even more accurate than Google Tag Manager, which a lot of people will say, well, it's it's easier when

Greg Marshall  3:49  it's Yeah, tracks as well. I have found just from experience, that the global site is the most Yeah, accurate. And the other thing that I've noticed is, I don't know the documentation that said this, but the