The importance of customer feedback and getting your product out to market as fast as possible. We will touch on the 5 reasons I see that hamper getting IT solutions to market and why waterfall approach causes most of these issues. Problem 1. Customers never really know what they want. Problem 2. By the time you are at market the requirements have already changed. Problem 3. Unrealistic timelines set by customers with a waterfall approach. 4. Communication gaps in understanding between IT and the market. 5. Understanding the business.

We will discuss how Program Increment Planning from SAFe 4.0 (r) helps deal with these challenges and how getting customer feedback and adapting to change quickly can make you successful.

We will look at the FaceBook approach to IT development and the secrete of Mark Zuckerberg's success.

Music: Otis McDonald - Introduction: Behind Closed Doors. Last Song: BirdBrainz