In Lucky episode #13 with Breylan Deal-Eriksen, a residential and principal real estate broker with Windemere Realty Trust.  Breylan has a passion for the community of his clients. In this episode, he tells us about how this shared value brought him to buy into a realty partnership with fellow Windemere broker, Cathy McNaughton. We learn about how this partnership not only helps their businesses collectively but also how it feeds back with community events, gifts and resource sharing for their client community, far after the initial sale is over. 

00: Getting to know Breylan

02:46 How he began working with Cathy McNaughton, eventually buying into a Realty Partnership with her

6:13 Working with administrative assistants and benefits of load split: different kinds of year cycles 

8:15 What he does consistently in marketing social media through “know like and trust" with a focus on positive and funny social media that showcases the personal of what they do

11:45 Their  blog and personal gifts and events that support back to the community

13:00 How they organize collaborations for gifts and parties and how to leverage this 

15:40 Referral based businesses and how you can inspire referrals without directly asking with events

18:20 Breylan’s Pumpkin Patch and how they are making adjustments with their annual events during Covid

19:41  How his accountability group with Cathy keeps them motivated and moving and how they split work

24:00 Benefits they give to their shared clients as a positive of their combined partnership - staying in touch with the person who sold your house will help you as issues come up

27:55 Keeping consistency in marketing and the attention to detail to keep people inspired to see homes

 30:02 Returning to Open Houses during Covid and procedure

32:00 The market of people who are buying as more people can telecommute and inventory challenges 

33:13 The future of foreclosures or sales of necessity coming to market with recession and fires. Keeping up with and supporting clients who’ve gone through hard times as a community member

37:00 Bringing everything back to the positive as a supportive part of communities as Real Estate Agents

In this episode, we'll be catching up with Portland based realtor and entrepreneur, Mikisha Ismail. This year she made a shift from working as a listing agent to working more with buyers. She also has expanded her passion for real estate and interior design with an accompanying business creating curated interior design boxes, Curate Your Cozy. Today, Tracey and Mikisha speak about the challenges facing local buyers in the current market, expanding her portfolio with Curate Your Cozy, and what its like parenting during Covid. 

2:18 Mikisha talks about her experience moving from working as a listing agent to working with Portland buyers in a challenging market since Covid began 

5:41 Discussing inventory of homes in Portland 

6:23 Working with appraisals

9:45 A story of a recent house flip appraisal

12:15 The discussion on writing a letter for property bids as a buyer

17:16 Finding out more about Curate your Cozy, her side interior design box company

25:00 Choosing who to market the boxes to

32:00 Parenting now in Covid era

41:20 What Mikisha has coming for end of year 

In this episode, we are looking at how this Portland real estate entrepreneur built his empire from scratch. Antoine J. Dean is a real estate agent, investor, and creator of "The Making of a Mogul" vlog series. His vlog series takes an in-depth look at how a troubled kid (Antoine) goes from hustler to real estate entrepreneur, and at the same time, goes against the conventional wisdom to show how he built his successful business. 

1:39 How Antoine got into real estate 

9:40 The story of his first purchase and how he was able to turn a potentially bad situation into his benefit

17:07 Building tiny houses on properties

18:17  How Antoine began his vlog  and how his upbringing affected his inspiration to start it 

21:26 How he uses video  and his experience as a black real estate agent in the “whitest city in america” as a part of his strategy

23:45 Finding what works best for you and your market and your market strategy

26:26 Balancing looking for properties that your investors are also looking for despite competition

28:08 Knowing when to flip and when to wait

32:15 What does 5 years in look like for a development property realtor and when to know if the property is right

36:08 working with lenders

41:16  How Antoine creates his vlog 

45:04 On how to find the balance between using commissions and loans for your portfolio 

47:49 How keeping a low overhead and being frugal are helping him in his 2021 vision 

In this episode, we get to know the world of subscription real estate content marketing. Molly is a Dallas based marketing expert behind The Agent Nest, a print marketing agency where all real estate agents can afford to participate. Molly, an author with several books under her belt, had her first successful business sell “long-distance relationship” items on Etsy before taking over her Real Estate Agent Mother’s Social Media. The knack came easily and she’s been helping others with better design and strategy ever since. 

The Agent Nest - print content marking agency for real estate. 6 years. A company where all real estate agents and can afford it. 

3:08 Growing up with parents who are real estate agents

5:09  How Molly went from running an Etsy shop to starting a Real Estate marketing business

9:30 Why Molly loves the real estate industry

10:45 What Agents get out of subscription to The Agents Nest

11:14 Why Print marketing is not the best investment right now

17:30 Hiring new employees on a growing team

20:15 Hiring horror stories and how to fix them 

23:08 How subscription services work

25:54 Choosing content that gets people knowing you 

30:30 Why Authentic in content is so important

You can connect with me, Tracey Hicks, on LinkedIn and Facebook. Check out our website, https://allthingsrealestatestore.com, so you can stay up to date on our latest promos and find the best real estate products you'll need to get your real estate life together!

Feel free to email me at [email protected], I’d love to hear from you.

PLEASE LEAVE A REVIEW + Share with your Realtor® friends who want to step up their real estate marketing skills!

You can connect with me, Tracey Hicks, on LinkedIn and Facebook. Check out our website, https://allthingsrealestatestore.com, so you can stay up to date on our latest promos and find the best real estate products you'll need to get your real estate life together!

Feel free to email me at [email protected], I’d love to hear from you.

PLEASE LEAVE A REVIEW + Share with your Realtor® friends who want to step up their real estate marketing skills!

When it comes to search optimization, Matt has two decades of experience and stays up-to-date with over 40 hours a month of SEO and SEM research. He is the author of 7 editions of Crush SEO: Learn How To Market Your Local Business Online and the Crush SEO 2016 Pocket Guide as well as Start Saying Yes and Flattening the Hamster Wheel.

Matt is known for finding solutions to “unsolvable” Organic SEO and Local SEO problems. When marketing companies can’t find solutions to their SEO woes, they call Hook SEO.

We are so happy to be doing this collab podcast episode with Matt from Hook SEO and Digital Marketing Masters!

Show Notes

Facebook Ads 3:30

Want More Reach? 13:51

Live Videos 15:26

Instagram 22:53

Advertising Virtual Open Houses 30:11

Email Marketing 35:41

Easy Way to Make a Content Calendar 50:33

You can connect with me, Tracey Hicks, on LinkedIn and Facebook. Check out our website, https://allthingsrealestatestore.com, so you can stay up to date on our latest promos and find the best real estate products you'll need to get your real estate life together!

Feel free to email me at [email protected], I’d love to hear from you.

PLEASE LEAVE A REVIEW + Share with your Realtor® friends who want to step up their real estate marketing skills!