One Knight in Product

Getting Your SaaS Pricing & Packaging Right (with Dan Balcauski, Founder & Chief Pricing Officer @ Product Tranquility)

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An interview with Dan Balcauski. Dan is a pricing & packaging consultant who is aiming to demystify the world of high-volume SaaS pricing and support this via his own consultancy, Product Tranquility.

We talk about a lot, including:

  • The mission behind Product Tranquility, the problems they solve and some of the ways they can help you get your product packaging & pricing strategy right
  • The pros & cons of the three main pricing models; cost plus, competition based pricing and value based pricing
  • Why it can be dangerous to "herd", where everyone is following everyone else's pricing models but no one's done the research to see if that pricing's right
  • Some of the early warning signals of bad pricing that you can look out for before you go bankrupt
  • The 4-step plan a company should go through to identify its target market, the value the product brings, the competitive alternatives & the pricing model that can support it
  • The importance of keeping packaging simple so that customers can understand what they're going to get & salespeople are able to sell it effectively
  • Why freemium pricing is "almost always a bad idea" - some of the downsides of this approach and what you can do instead

    • And much more!

    Contact Dan

    You can reach out to Dan on LinkedIn or check out his pricing blog on Product Tranquility.

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