MRx News

Gfk MRI Releases Their Graphics Analytics Tool


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GfK MRI releases Visual Reporter, which a graphics analytics tool for the firm's database. The tool is intended to provide researchers with the resources to quickly understand the data so they can develop meaningful insights more quickly.

On Device Research, a mobile research and sample company, launches their cross-media attribution solution which passively measures ad exposure and impact.

JDA Software announces two new tools leveraging artificial intelligence. JDA Luminate Replenishment provides demand forecasts so customers can ensure their products are available to meet that demand. JDA Luminate Pricing sets optimal prices through learning the interactions between price and demand for each store.

NPD has released a new dashboard called the Registry Snapshot that studies trends in gift registries. The dashboard not only provides data about registries but includes attitudinal and behavioral insights.

Domain, an online property advertising company based in Australia, adds Data and Insights to its Content and Audience division. The new team will provide customers with insights into their advertising efforts.

BVA has acquired 30% of BABEL, a communications agency.

Opinium hires Rhys Jones as Research Director.

Katie Clark takes on the role of COO for Portland Marketing Analytics.

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MRx NewsBy Jamin Brazil