MRx News

GfK Partners with Dixons Carphone


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GfK and Dixons Carphone are partnering to share sales information. Dixons will now become part of GfK's point of sale tracking solutions. The goal will be to strengthen the POS sales data in tech.

Kantar Millward Brand released their BrandZ data. The biggest takeaway? Brands which are perceived as innovative, grew their brand value 25% more than their competitors.

Talkwalker, a social media analytics platform, has launched an AI engine to automate the analytics process.

In the US, The Media Rating Council published a supplement to its ad verification guidelines. It outlines new requirements related to brand safety.

Singular, a marketing analytics intelligence platform, closed 30 million dollars in Series B funding which they will use in product development.

Georama, who was one of our first guests on the Happy Market Research Podcast, has rebanded to QualSights. You can find that episode in the backlog of the Happy Market Research Podcast on iTunes and everywhere else you listen to podcasts.

Sharon Hodgson joins Trinity McQueen as Client Services Director.

Robert Bakewell takes on the role of Senior Director of Real-Time Trackers for Kynetec, an animal health and agricultural data and insights company.

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MRx NewsBy Jamin Brazil