In 2016, PMI pledged to transition the company away from cigarette sales - and almost ten years later, they've made progress towards their promise. But instead of celebrating as 40% of PMI's business goes smoke-free, many in tobacco control would rather stand in the way. Why is that? And can anything be done to change their minds?
Featuring:
TOMMASO DI GIOVANNI
Vice President Communications & Engagement
Philip Morris International
@dgtomma
pmiscience.com