Ep 202 - Ghosting To Influence An RFP

In this special episode of Game Changers, you go 1-on-1 with Michael LeJeune to talk about Ghosting to Influence an RFP. Ghosting is hands down one of the most underrated things you should incorporate into your BD/Capture process. Ghosting by definition is: positioning the value of your capabilities and differentiate in such a way as to marginalize your competition. If executed properly, informal and formal ghosting tactics will allow you to influence decision-makers so that RFPs come out written in such a way that your company is the obvious choice for the work. This episode will break down several areas that you can and should ghost during pre-acquisition.

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