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Ghosting Your Audience: Why Consistency is a Choice
This week on the podcast, we are continuing our coverage of common mistakes established businesses make in and around content planning–and this week we’re talking about consistent content and the huge downfall of not committing to a nurture content plan. Real talk: consistency is a choice. Most will agree the average entrepreneur knows they “should” be doing a lot of things, but established online business owners need to stop “shoulding” all over their content.
Trust is a two-way street, and ghosting your audience will lead to a dead end in that relationship.
Here’s what we cover:1. How to authentically automate your marketing and build up your trust factor with a nurtured, engaged audience.2. What are the consequences of ghosting your audience, and how can you build trust and avoid it? 3. What are the three kinds of consistency you need to nail for successful content marketing?
Highlights in this episode:
[00:00:51] It’s time to stop shoulding all over your content.
[00:01:33] Ghosting your audience does not build trust.
[00:02:43] Marketing is not a one-time event.
[00:06:44] You can moan and groan about content creation or you can do it.
[00:09:42] An example client nurturing content plan
[00:11:16] Crappy content is time-wasting for you, the creator. And it wastes time for your audience, too.
[00:13:10] There’s really no excuse to fall down on content between launches.
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Stop “Shoulding” All Over Content
Moaning and groaning about content planning won’t make it go away–it’ll just delay the excellent results you could be receiving by getting strategic.
That means owning:
* Ghosting during the off-season does not build trust
* Being consistent is a choice. If you’re not consistent, it’s because you’ve chosen not to be.
Ghosting your audience does not build trust
It wasn’t all that long ago that Black Friday and Cyber Monday passed, and afterwards I made a proud declaration:
I didn’t receive a single email from someone I hadn’t heard from in six or twelve or more months, just because they were having a sale. (I did receive a full blast of sales emails from one particular list I’d definitely unsubscribed from, but that’s another trust-losing story for another day.)
Cheekily, I said this on Facebook,
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This week on the podcast, we are continuing our coverage of common mistakes established businesses make in and around content planning–and this week we’re talking about consistent content and the huge downfall of not committing to a nurture content plan. Real talk: consistency is a choice. Most will agree the average entrepreneur knows they “should” be doing a lot of things, but established online business owners need to stop “shoulding” all over their content.
Trust is a two-way street, and ghosting your audience will lead to a dead end in that relationship.
Here’s what we cover:1. How to authentically automate your marketing and build up your trust factor with a nurtured, engaged audience.2. What are the consequences of ghosting your audience, and how can you build trust and avoid it? 3. What are the three kinds of consistency you need to nail for successful content marketing?
Highlights in this episode:
[00:00:51] It’s time to stop shoulding all over your content.
[00:01:33] Ghosting your audience does not build trust.
[00:02:43] Marketing is not a one-time event.
[00:06:44] You can moan and groan about content creation or you can do it.
[00:09:42] An example client nurturing content plan
[00:11:16] Crappy content is time-wasting for you, the creator. And it wastes time for your audience, too.
[00:13:10] There’s really no excuse to fall down on content between launches.
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Stop “Shoulding” All Over Content
Moaning and groaning about content planning won’t make it go away–it’ll just delay the excellent results you could be receiving by getting strategic.
That means owning:
* Ghosting during the off-season does not build trust
* Being consistent is a choice. If you’re not consistent, it’s because you’ve chosen not to be.
Ghosting your audience does not build trust
It wasn’t all that long ago that Black Friday and Cyber Monday passed, and afterwards I made a proud declaration:
I didn’t receive a single email from someone I hadn’t heard from in six or twelve or more months, just because they were having a sale. (I did receive a full blast of sales emails from one particular list I’d definitely unsubscribed from, but that’s another trust-losing story for another day.)
Cheekily, I said this on Facebook,