GI breaks down how he helps companies, brands, and individuals achieve their goals by developing a well thought out strategy.

BREAKDOWN:

Let's cut the BS—most people suck at making strategies that work. No, throwing random ideas at the wall and calling it "organic growth" won't magically boost your revenue. Strategy is about one thing: creating a clear, step-by-step plan to get sh-t done without wasting time, money, or energy. From brutally honest audits of your business to setting real goals, this episode breaks down the 5 non-negotiable steps to building a strategy that actually works. Fix your broken foundation, make your tactics work together, and track KPIs like your business depends on it—because it does. GI's not sugar-coating anything on this episode. If you’re tired of winging it and ready to play 4D chess instead of 2D darts, listen up.

Let's get into the reality of how to quickly make it in the music industry and common pitfalls people make.

The music industry is brutal. It's cutthroat, unforgiving, and doesn’t care about how much your music means to you. If you're stepping into this world thinking talent alone will carry you to success, you’re in for a rude awakening. The truth is, understanding the game—and playing it strategically—is just as important as your ability to create.

Here’s the unfiltered breakdown of what it really takes to thrive in the music industry.

💔 Emotional Attachment Doesn’t Pay the Bills

🎧 Meeting Big Names Won’t Make You Famous

🤝 Value Creation is Everything

💼 The Music Business is Exactly That—A Business

📈 Got Fans? No? Then Don’t Expect a Record Deal

🚫 Arrogance Will Kill Your Career

🙌 Mentorship is Non-Negotiable

The Harsh but Hopeful Bottom Line

Here’s the thing about the music industry—it isn’t fair, it isn’t easy, but it can be worth it. You need thick skin, a strategic mindset, and the ability to adapt. Talent might get you into the room, but strategy, business acumen, and humility make you stay.

You have a choice right now. You can sit back and hope for a lucky break—or you can rebuild your approach, take control of your career, and give yourself the best shot possible.

And remember, you’re not alone. The tools and resources to turn your music dream into reality are out there—you just need to use them wisely.

Now go show the music industry what you’re made of.

Episode Blog: https://gigriffin.com/how-to-make-it-in-the-music-industry/

GI's unique perspective delivered in a style that is unapologetically honest, straight to the point, and at times a bit brutal. GI SAID IT: Brutally honest, no BS. Click for more GI SAID IT shows and articles.

GI gives his perspective as a professional DJ and mix engineer on how music has psychological effects on humans.

Music psychology isn’t just a nerdy field for academics—it’s the art and science that controls your favorite nights out, emotional breakdowns, and maybe even your plants. Yeah, I said plants. We’re breaking it all down right here, no fluff, no sugar-coating.

BREAKDOWN

🎧 DJs Aren’t Just “Song Players”

🍹 Music Makes You Social (or Not)

🔊 Bass = Power Play

🎶 Music Is Your Emotional Therapist

⚖️ Don’t Become a Music Zombie

🌱 Plants Love Music Too (No Joke)

💬 Why Do People Experience Music Differently?

Music Isn’t Background Noise—It’s Influence

Still think music doesn’t matter? Take a look around. It’s everywhere—streaming services, DJ Mixshows, YouTube ads, even elevators. Why? Because it molds emotions, shapes experiences, and tells stories better than words ever could.

At its core, music psychology isn’t fluffy science—it’s control. Whether it’s a DJ tweaking emotional vibes, a sad song helping you through a tough time, or even your plants vibing out to Mozart, music is a tool of influence. The question is, how are you using it?

Don’t believe me? Start paying attention to how music makes you feel and act. Because trust me, it’s doing way more than you think.

Episode Blog: https://gigriffin.com/musics-psychological-effect-on-humans/

GI's unique perspective delivered in a style that is unapologetically honest, straight to the point, and at times a bit brutal. GI SAID IT: Brutally honest, no BS. Click for more GI SAID IT shows and articles.

GI talks about ChatGPT and if it's actually hurting your business instead of helping.

ChatGPT is everywhere. You’ve heard everyone rave about how this AI tool is changing the game for businesses, writers, and beyond. Boosted productivity, faster workflows, and even creative breakthroughs—it all sounds like a dream, right? But here’s the harsh reality most people don’t want to admit: ChatGPT isn’t the magical answer to all your business problems. Sure, it’s flashy, can save some time, and it’s pushing boundaries, but relying on it without a strategy? That’s a disaster waiting to happen.

If you’re serious about your business, you need more than shortcuts and surface-level results. ChatGPT can help you, no doubt, but only if you know how to use it wisely. Keep reading because we're about to strip away the fluff, lay down the facts, and call out what everyone else is ignoring.

BREAK DOWN:

Productivity vs. Quality—The Trade-Off No One Talks About

Experience Still Reigns Supreme

Audience Understanding Is Not Optional

Stop Thinking Short-Term

AI Dependency is a Slippery Slope

Critical Thinking is Non-Negotiable

How to Use ChatGPT Without Losing Your Edge

The Bottom Line

ChatGPT is an innovative piece of technology, but it’s a tool, not a magic wand. If you’re using it recklessly, it’s more of a liability than an asset. The winners in today’s market aren’t the ones who use AI the most—they’re the ones who use it intelligently.

If you want to survive and thrive in a competitive landscape, you need more than flashy tech. You need strategy, expertise, and a commitment to exceptional results. AI can help you, but it can’t replace you.

The choice is yours. Keep chasing easy wins, or build something extraordinary. What’s it going to be?

Episode Blog: https://gigriffin.com/when-chat-gpt-is-a-loss/

GI's unique perspective delivered in a style that is unapologetically honest, straight to the point, and at times a bit brutal. GI SAID IT: Brutally honest, no BS. Click for more GI SAID IT shows and articles.

Have you ever had to deal with overly difficult or problematic personalities in the work place? GI talks about how to turn an L with problematic people into a win so you can progress.

Here’s the deal. Difficult personalities aren’t going anywhere. No matter where you work, no matter how amazing your team is overall, there are always going to be people in the room who are annoying, petty, or just plain insufferable. Sorry, but that's the truth.

The good news? You’re not powerless. Setting boundaries and learning how to effectively manage these kinds of people is not just essential for your sanity—it’s critical for maintaining a productive, healthy work life. But if you think this is going to be some sugar-coated guide to holding hands and singing "Kumbaya," think again. This is the strategy-focused, no-BS game plan you need to handle difficult personalities like a pro.

BREAKDOWN:

-Know Yourself First (Seriously, This Is Non-Negotiable)

-Don’t Waste Your Energy on Every Battle

-Actions Speak Louder Than Words

-Leverage Strengths and Weaknesses (Even Theirs!)

-Stop Wasting Time on Useless Interactions

-Communication is Key (But Don’t Expect Miracles)

-Accept That People Are Driven by Their Own Problems

Putting It All Together

Dealing with difficult personalities isn’t easy, but it’s doable. By understanding yourself, setting clear boundaries, and approaching workplace interactions with strategy (not emotion), you can take control of the situation instead of letting problematic people control you.

Here’s the bottom line. You don’t owe anyone your energy, your time, or your mental health. Prioritize yourself. Choose wisely which battles to fight. And most importantly, remember that no one gets to dictate your peace.

Start drawing those boundaries today. Because the best thing you can do for yourself (and your career) is to make it crystal clear who and what is worth your time.

Episode Blog: https://gigriffin.com/dealing-with-difficult-personalities-in-the-workplace/

GI's unique perspective delivered in a style that is unapologetically honest, straight to the point, and at times a bit brutal. GI SAID IT: Brutally honest, no BS. Click for more GI SAID IT shows and articles.

Jack of all trades, master of none? GI breaks down the reality of generalists vs specialists, benefits and liabilities, and where each fits into society.

When it comes to navigating your career, you’ve likely been told to “find your niche” or “develop a specialized skill.” That’s can be good advice—but it’s not the whole story. The reality is, whether you thrive as a generalist or a specialist depends on one thing and one thing only: knowing your strengths. It’s not about what’s “better”—it’s about what works for you. Here’s the unfiltered breakdown of generalists vs. specialists, and why this debate is less about comparison and more about strategy.

BREAKDOWN:

-The Big Picture vs The Details

-Specialists Start Strong, Generalists Play the Long Game

-Neither Is Better—But Both Are Essential

-The Danger of Switching Roles

-Cut the Fluff—Know Thyself

-Historical Insights and What They Teach Us

-The Adaptability Factor

-Career Planning 101—For Generalists and Specialists Alike

The Final Word on Generalists vs Specialists

Here’s the unvarnished truth. Neither generalists nor specialists have it all figured out. Both paths come with tradeoffs—higher initial pay versus greater adaptability, deep expertise versus broad leadership skills. The key? Know your damn lane. Figure out whether you’re a generalist or a specialist, and align your career goals accordingly.

Because at the end of the day, the only thing worse than failing in your chosen path is spending your life walking one that doesn’t suit you. Now go crush it. Your move.

Episode Blog: https://gigriffin.com/generalist-vs-specialists/

GI's unique perspective delivered in a style that is unapologetically honest, straight to the point, and at times a bit brutal. GI SAID IT: Brutally honest, no BS. Click for more GI SAID IT shows and articles.

Let's talk about the only thing that matters in business, ROI, and how do you get it quickly.

If you think business exists for any reason other than making a profit, you're already on the wrong track. At its core, business is about ROI — Return on Investment. It's not about virtue signaling, chasing trends, or spending time on flashy distractions that don't bring dollars back to your pocket. Let's cut through the fluff and get straight to the point. Here's a no-nonsense guide to building a business that wins.

BREAKDOWN:

-ROI is the Bottom Line

-💰Leadership Isn’t a Hobby

-📈Experience Beats Education Every Time

-📚Ego Is the Enemy

-👥Mentor Up or Shut Up

-🤝Build Before You Battle

-🏗️Winning Isn't About Validation

-🏆ROI Strategies to Nail Every Time

Final Takeaway

Plain and simple—business is about ROI. Nothing else matters until you lock that down.

The strategies above aren’t rocket science, but they do require discipline, grit, and a reality check. You can’t hide behind fluff, half-baked ideas, or grand ambitions without substance. Build a business that thrives by sticking to the fundamentals and making every decision with an ROI-first mindset.

Now, what’s your next move? Hopefully, it’s not “get defensive.” Go forth, make bold moves, prioritize ROI, and watch your business grow.

Episode Blog: https://gigriffin.com/roi-in-business/

GI's unique perspective delivered in a style that is unapologetically honest, straight to the point, and at times a bit brutal. GI SAID IT: Brutally honest, no BS. Click for more GI SAID IT shows and articles.