Send a Text Message to The Kosher Terroir

A wrong turn on a long road trip led to a tasting room door, a harvest job, and a life reset. Meet Gideon Marcus, a 23-year-old Oleh who traded the Manhattan Shabbat table for punch-downs, press cycles, and vineyard dust—first at Covenant in California, then across Israel from the Judean Hills to the Negev’s high-contrast desert.

We dive into the kind of winemaking you only learn by doing: sorting fruit at dawn, pulling samples of fresh Viognier juice, and discovering how an aged Syrah can drop you into a mossy forest with one breath. Gideon shares what mentors like Jeff Morgan and Sagie Kleinlehrer taught him about tasting widely, keeping meticulous notes, and blending with a purpose. We explore why Israeli wine is more than mountain myths: valleys that channel cold night air like natural AC, limestone that lies inches from the roots, and microplots picked by exposure rather than postcode.

The Negev becomes a character in the story, with scorching days and chilled nights that preserve acidity and unlock surprising aromatics. Gideon reflects on visionary approaches like Yaakov Oryah’s “multiple expressions” fermentations and the quiet courage it takes to hold bottles for years before release. Along the way, we confront a winemaker’s paradox: follow the data or trust your senses? The answer lives somewhere in the dance between lab sheets, fieldwork, and the final blend in your glass.

This conversation is about terroir, yes—soil, climate, and clones—but also about identity, risk, and building a future in a country that feels different after October 7. If you’re curious about Israeli wine, aging potential, and the craft choices that shape flavor and longevity, you’ll find a full pour here. Enjoy the ride, then subscribe, rate, and share—with a friend who loves bold bottles and even bolder stories.

For more information, please contact:

Gideon Marcus: WhatsApp +1-646-207-2645

Gideon’s Profile:  linkedin.com/in/gideon-marcus-17b562b8

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