Customer education is a must-have for a lot of businesses these days, especially software companies. But reading thick manuals and wordy passages of jargon is no one’s idea of a good time. 

So what’s the key to great customer education?

For this episode, we look back at an older conversation we had with Greg Mead. Back then, he was Senior Instructional Designer at ClickUp, so we talked about ClickUp’s approach to instructional videos and the power of GIFs in learning design. Since the episode first went out, Greg has moved on to become a Learning Experience Designer at FloQast.

You’ll hear a bit about Greg’s background in video, how ClickUp experimented with different learning mediums, his advice for making engaging videos, and the best times to use GIFs.

Learning points from the episode include:

• 00:00 - 01:30 One tip for improving how you use GIFs or short videos
• 01:30 - 03:33 GIF vs video: How to decide what media to use
• 03:33 - 05:09 Why should we lean into visual mediums?
• 05:09 - 07:30 The tipping point that took Greg from written instructions to video
• 07:30 - 09:21 Continuous improvement in video
• 09:21 - 11:50 How to make sure the videos are engaging and helpful
• 11:50 - 15:05 How GIFs help to communicate advanced concepts
• 15:05 - 16:53 Greg’s background as a video creator
• 16:53 - 21:57 Speed round questions
• 21:57 - 26:04 How to connect with Greg
• 26:04 - 26:50 Greg’s final take

Important links and mentions:

• Connect with Greg on LinkedIn: https://www.linkedin.com/in/gdmead
• Follow Greg on X: https://x.com/gdmead
• Follow Greg on Instagram: https://www.instagram.com/gregmead20/
• Subscribe to Greg’s YouTube: https://www.youtube.com/@gdmead