What are the current B2B opportunities available for retailers with gift card programs? What should brands consider when strategizing their B2B program? In this episode, Flourish co-founder Kristen Thiry chats with Hollis Thornton, CPIM with Velocity B2B, a division of Blackhawk Network, to discuss the basics of B2B gift card opportunities, key strategies in this changing climate, and essential fraud considerations retailers need to keep in mind for program management. 

Learn more about Velocity B2B at https://www.velocityb2b.com/

Learn more about Flourish at https://www.flourishcon.com