Michelle and David drill down and call out the fact that Valentine's Day is losing popularity at an alarming rate, however, those who still celebrate it, are trending upward in what they spend. If you look at those two facts, it makes sense that they are related - the lack of creativity and the gross feeling of pure consumerism and phoning it in by overspending is killing the spirit of it all. Red Kite Movement to the rescue, we have your recipe and solid plan for bringing back the love to February 14th.