An in-depth exploration of how gift-giving has evolved in modern society, this article examines the transformation from simple acts of caring into today's complex gift economy. It analyzes how marketing and consumerism have reshaped traditional holidays like Christmas and Valentine's Day, delves into the psychology behind why we give gifts, and discusses contemporary challenges like social pressure and technology's impact on gift-giving practices. The piece also considers emerging trends like digital gifts, environmental concerns, and how the COVID-19 pandemic has influenced our gift-giving habits, all while examining the intersection of commerce, emotion, and social obligation in modern gifting culture.

"The History of Giving" is a comprehensive exploration of how gift-giving has evolved from ancient civilizations to modern times. The article traces this universal human practice from its earliest appearances in Neanderthal societies through medieval courts and into today's digital age. It examines how different cultures approach gift-giving, from Japanese zōtō to Chinese hong bao traditions, while exploring the psychological and social significance of giving. The piece also delves into how the industrial revolution and modern consumerism have transformed gift-giving practices, concluding with contemporary trends toward sustainable and digital giving. Throughout, it emphasizes how gift-giving has consistently served as a fundamental tool for building and maintaining human relationships across time and cultures.