Gifty Serbeh-Dunn founded Shea Butter Market in 2003 to create an all-natural beauty product while supporting widows and their families in Ghana to climb out of poverty. Gifty believes that her business is a force for "good" and by doing business right means that everyone benefits; from the widows in Ghana who make the Shea Butter for a premium price, to the consumers who buy her high-quality products.