In this episode of our podcast, we dive deep into the fascinating world of social media, content creation, and the evolving landscape of community building. Join us as we discuss how platforms like Facebook and YouTube have turned users into products, and the implications this has for content creators and businesses alike.
Our guest, Scott, shares his journey with Gigg, a platform designed to empower influencers and businesses by giving them control over their data and communities. We explore the challenges of building a dedicated audience, the importance of owning your platform, and how sports teams and artists are leveraging community-driven strategies to enhance engagement and loyalty.

00:00 - Introduction
00:19 - The concept of users as products
00:50 - The importance of data for creators
02:03 - Building communities with Gigg
06:01 - The journey of Gigg and its evolution
10:49 - Utilizing social media for community growth
22:13 - How sports teams are using Gigg
33:00 - The future of Gigg and community building

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Our website: https://www.siliconslopes.com
Show Links: https://www.gigg.com

Apple Podcasts
 - https://podcasts.apple.com/us/podcast/silicon-slopes-the-entrepreneur-capital-of-the-world/id1698150372
Spotify Podcasts - https://open.spotify.com/show/2ZdYnWYKPXOqH2fgJ2UJ2N?si=5890c63a145a4a3e

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LinkedIn - https://www.linkedin.com/company/silicon-slopes/
YouTube - https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw