Gillette Faces Boycott, Backlash After Toxic Masculinity Ad. The commercial is slammed for stereotyping men and being condescending. Though the video only mentions Toxic Masculinity briefly it was a clear dog whistle to the far left, that and showing Ana Kasparian of the Young Turks is immediately viewed as a political act that targets only certain people. It is likely Gillette will face little to no real repercussions from the ad but suffice it to say this is a good example of political commercials done wrong. The company created an overtly political ad targeting men with feminist and social just rhetoric that they likely do not care about or will be angered by.

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