Gillette's viral ad, in the end has generated more attention toward the brand than a traditional media spend could ever achieve.  But is it the right attention.

Music:  "With Arms Wide Open"; Creed

undoing plays great songs under license of SOCAN.

Gillette's viral ad, in the end has generated more attention toward the brand than a traditional media spend could ever achieve. But is it the right attention. Music: "With Arms Wide Open"; Creed undoing plays great songs under license of SOCAN.

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Gillette Rolls the Dice on Beleivability

Gillette Rolls the Dice on Beleivability