While Maroon 5 gets scathed on social media, and old guys like us yearn for The Who at halftime...undoing the format springs forth new ideas.

Music: "Running Down a Dream"; Tom Petty and the Heartbreakers

undoing plays amazing music under license by SOCAN

Superbowl games, and ads therein, come and go, but once in a while a message sticks and changes a brand's fate forever. Bumble may have done so with the "itsinhercourt spot.

Music: "Soul Survivor"; Rita Ora

undoing plays great music under license by SOCAN

A rainstorm in Calgary, Canada in January is not on its own "proof" of climate change, but if it makes you think of climate change, don't stop there.

Music: "(Nothing But) Flowers"; Talking Heads

undoing plays great music under license by SOCAN

While cannabis producers in Canada scramble to meet supply of the legalized recreational market, the medical cannabis space is ripe for a new surge in demand.

Music: "And the Healing has Begun"; Van Morrison

undoing plays great music under license by SOCAN

The Harlem Globetrotters still deliver value...even if they don't shoot as accurately as you remember.

Music: "Sweet Georgia Brown"; Brother Bones and his Shadows

undoing plays great music under license by SOCAN

Simon Sinek says "people don't buy what you do, they buy why you do it." So why do we do the daily undoing?

Music: "A Change Will Do You Good"; Sheryl Crow

undoing plays music under license from SOCAN

Microsoft announces $500M housing giveback for its hometown of Seattle.

Music: "Kind and Generous"; Natalie Merchant

undoing plays great music under license by SOCAN

Gillette's viral ad, in the end has generated more attention toward the brand than a traditional media spend could ever achieve. But is it the right attention.

Music: "With Arms Wide Open"; Creed

undoing plays great songs under license of SOCAN.

Today we complete the LOOC (Learning out of class) activity on Canadian based "Crickstart", with some small fill in the blanks of a SWOT analysis.

Music: "Instinct Blues"; The White Stripes

undoing plays great music under license of SOCAN

Swotting Crickets by Boivin, Gaudet