To sell anything - be it a service or a product - you need to have an audience. But who are they and how do you connect with them?

This minisode takes you through how to work out who your *real* audience is. And no, your audience is not a demographic, they're not just a generation (NOT just a "millennial"), they are a group of people connected by their needs, mindsets, challenges and desires.

Listen to hear:What an audience is not.And what an audience is.Where to start with finding your own audience's shared beliefs, needs, mindsets and where your brand fits