Gina Ciancone is an in-house creative at Vespa, working between Milan, Italy and New York City. Her work focuses on concepting and managing the creative for global brand campaigns that help push Vespa into the future. Trained at the Harvard Graduate School of Design, Gina has worked in different areas of the creative industry, always applying a cross-cultural and strategic mindset to design challenges. She started her career in photography working for Annie Leibovitz, and has since worked for the AD100 firm, Howeler + Yoon Architecture, as well as founding her own company, Green Screen.

In this episode, Gina speaks with Charlotta Hellichius about her outlook on handling failure and how her career has brought her full circle with her Italian heritage.