Jon Lee has been shooting real estate full-time for a decade — and he doesn't sugarcoat anything.

In this WGAN-TV interview, the Giraffe360 brand ambassador and PPA real estate photography educator pulls back the curtain on what actually builds a sustainable real estate media business.

Tom Sparks talks with Jon about how he went from Navy veteran and wedding photographer to running a six-figure solo real estate media operation in Jacksonville, Florida — shooting up to 25–30 homes a week at peak. Jon covers his full service mix (photos, aerial, video, virtual tours, and floor plans), how he built a loyal client base that waits for him when he's on vacation, and why he deliberately caps his client roster rather than scaling with staff.

On the Giraffe360 side, Jon shares what it was like to get the Pro camera with zero handholding — and why it won him over. He walks through where Giraffe360 fits in his workflow vs. Zillow 3D Home Tours, the ROI case for virtual tours as the highest-margin service in his business, and his honest feature requests (yes, including the hide-pano button). He also breaks down why he recommends Giraffe360 to brand-new photographers just starting out, not just seasoned pros.

0:00 Introduction

0:29 Jon's Background & Getting into Photography

1:39 Going Full-Time in Real Estate Photography

2:47 How PPA and Giraffe360 Connected

4:28 Becoming a Giraffe360 Brand Ambassador

5:24 Tom's Origin Story (Film Camera + Zodiac Killer)

8:37 Running a Solo Operation — No Staff

9:08 Building Loyal Agent Relationships

12:40 Current Shoot Volume & Throttling Back

15:32 Service Mix: Photos, Aerial, Tours, Video

16:08 The Zillow 3D Home Tour Play

18:19 Real Estate Market Conditions in Florida

21:08 Pricing, Niche Positioning, and No-Shows

22:28 Switching to Giraffe360 — First Impressions

23:01 Why Matterport and iGUIDE Didn't Fit

24:04 Where Giraffe360 Fits in the Workflow

27:49 Time on Site and ROI

30:31 Shooting Photos with Giraffe360 vs. Mirrorless

33:57 Teaching New Photographers at Miami Class

35:40 Brand Ambassador Day-to-Day Role

43:18 Feature Requests: Hide Pano, Room Naming

48:05 Jon's Role as PPA Real Estate Educator

52:02 Biggest Mindset Shift for New RE Photographers

53:41 AI, the DJI Ban, and the Future of the Industry

54:49 Ethics in Real Estate Photography

1:01:40 Advice for WGAN Members Considering Giraffe360

1:03:51 Virtual Tours as the Highest-Margin Service

1:04:28 Where to Find Jon Lee

🔗 LINKS & RESOURCES

Jon Lee – JWL Media: https://jwleemedia.com/

Giraffe360 – WGAN Exclusive Deal (10% off 12 months + 60-day money-back guarantee): http://wgan.info/giraffe360

We Get Around Network: https://wegetaroundnetwork.com

(Offer details can change — always check the page for current terms.)

📢 ABOUT WE GET AROUND NETWORK

We Get Around Network is the go-to community for 3D/360° imaging professionals — Matterport service providers, real estate photographers, and property marketing specialists. New content weekly.

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