To have a successful Influencer career as a personal brand it's critical to continue to add value, build something meaningful, and create connections. But that's not all it takes. This episodes covers the importance of focusing on the business side of your personal brand through developing a business plan, establishing intention behind your content, gathering data and analytics and building relationships with PR reps. 

Mentions: Monetize Your Influence - (Influencer Training for those who are ready to get paid or paid more to work with brands!) 

As an Influencer spending time in both your direct messages and your inbox is a huge part of the job. Corresponding, community, and relationship building is foundational and has to be a top priority to succeed. Here are time saving tips and best practices for your Instagram Direct Message efforts! 

For the last few years one of the most common goals, from a brand perspective, when it comes to using Influencer Marketing has been product awareness. However, the more trackable these hashtag-ads become, such as with unique links, swipe ups, and the Instagram Checkout Button, the more brands are going to be able to track actual conversions. What does that mean for Influencers? Well, brands are going to hire and/or call-back the Influencer who is getting the most conversions regardless of their follower number. Here's what you need to know!

As an Influencer seeing the word ‘affiliate’ in a DM or email might make your eyes roll. “You want me to BUY your product to promote it? Nah thanks.” 

But some affiliate partnerships can be super powerful and lucrative and THAT is the world of affiliate opportunity that I want to give you a peak into here

Influencer marketing is changing as fast as the algorithm. In order to stay relevant it's important to know what brands are looking for and how you can continue to bring value in 2020. Listen in for my predication on 

-The checkout feature

-The opportunity for microinfluencers 

-What those with 100K+ need to know 

Since every algorithm change on each different social channel can affect how Influencer marketing works it’s vital as an Influencer to stay fluid, be able to evolve, and most importantly stay true to your brand. Here’s what I’m anticipating in 2020. I discuss... 

-The Instagram checkout feature

-The 'fall' of the Macro-Influencer

-What those with audiences of 100K plus on Instagram need to know 

-Where the opportunity is for microinfluencers 

-And why long term partnerships between brands and influencers are SO important in 2020 

Instagram highlights. Are they dead or are they thriving? Are they serving your account or are they a waste of time? Instagram highlights are kind of like hashtags in my opinion, they aren’t going to make your account blow up but they are part of Instagrams key features and should be used properly!

In this episode:

-The game changing 'Intro' highlight 

-How to make your own highlight covers 

-How to change a highlight cover without posting it on your story 

-The importance of keeping your Instagram highlights on brand 

As an Influence use highlights to drive traffic to commission based links, save valuable content you worked hard on!, introduce yourself to new profile viewers and set yourself apart! 

Ace your next brand partnership!

Successful businesses foster amazing experiences. As an Influencer you are a business and when you partner with brands it’s important their experience with your company is intentional and well crafted.  Remember they are hiring you and you are a business. What can we do as business owners to make that experience amazing?

Need to see these tips on paper? Here's the blog. 

Video content has massively increased in popularity in 2019 and is becoming more important as we head into 2020.  Social media users are looking for more connection and easier information on Instagram. Que video. So what does this mean for content creators? It means that it’s time to include video in your Instagram content strategy, this is not a suggestion, it’s MANDATORY.

This episode covers the 5 steps to planning and producing video content from concept to creation and finally hitting post. 

Also see here for the text/blog version of this podcast:

http://johhhanna.com/my-blog/how-to-plan-record-edit-and-post-high-quality-videos-on-instagram

What you need to know to work with brands on Instagram if you have a smaller audience. Sponsored posts are NOT reserved for the macro influencers with 100K+ followers. In fact nano and micro influencers are more enticing than ever for brands for a few reasons I’m sharing here