<p>Giulia Zecchini, Commercial Partnerships Strategy Director at ESL FACEIT Group, explores the booming world of esports, the innovative strategies behind significant gaming events, and how brands can authentically engage with the gaming community. Giulia highlights the importance of long-term brand partnerships and the future of gaming culture.</p>

Giulia Zecchini, Commercial Partnerships Strategy Director at ESL FACEIT Group, explores the booming world of esports, the innovative strategies behind significant gaming events, and how brands can authentically engage with the gaming community. Giulia highlights the importance of long-term brand partnerships and the future of gaming culture.

Giulia Zecchini, Commercial Partnerships Strategy Director, ESL FACEIT Group

Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.

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Giulia Zecchini, Commercial Partnerships Strategy Director, ESL FACEIT Group

Giulia Zecchini, Commercial Partnerships Strategy Director, ESL FACEIT Group