Maximum Octane

Give 'Em the Pickle! Building an Outstanding Auto Repair Shop from Scratch with Kori and Troy Vaninetti


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  • What kind of auto repair shop do you wish to build? One with excellent customer service, one that is comfortable and visually pleasing, or one with incredible installations for your internal customers? 
  • Kori and Troy: Yes.


In today's episode, a power couple joins Kim, Jason Patel, and Geoff Berman at ATI's Annual Super Conference, the owners of Graham Auto Repair, Kori and Troy Vaninetti. They started at Kori's stepdad's auto shop when they were teenagers, and after cleaning toilets, picking up millions of cigarette butts, and sweeping the floor thousands of times, they worked their way up and bought the place. From day one, they treated the place as if it was theirs, which eventually happened. 


We had a fantastic conversation about Kori and Troy's extraordinary transition from internal customers to owners, the advantages their experience as auto shop employees gave them at the moment of leading technicians, and their unnegotiable convictions on building a culture they feel comfortable with. Kori and Troy also share their thoughts on the importance of creating a cozy space for internal customers and how to keep bench warmers happy and active. 


Additionally, you'll hear Kori and Troy's experiences opening a second location, how they found out the things they didn't know they didn't know, their "give 'em the pickle! approach" to customer service, and more.


In This Episode, You Will Learn:

  • How it all started for Kori and Troy (2:30)
  • Troy talks about the challenges of building the auto shop of your dreams (7:20)
  • The importance of taking care of your internal customers (12:00)
  • How to turn your auto shop into the "Garage Mahal" (18:00)
  • Kori and Troy talk about the challenges of opening a second location (22:20)
  • How to keep your bench warmers engaged (27:30)
  • Kori and Troy find out the things they didn't know they didn't know (32:50)


Connect with Kori and Troy Vaninetti:

  • Graham Auto Repair
  • Graham Auto Repair Yelm, WA
  • Follow Graham Auto Repair on Instagram
  • Follow Graham Auto Repair on Facebook


Let's connect:


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Maximum OctaneBy Kim Hickey

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