Why You Hate Sales

“Give them the what, sell them the how.” | Episode 7


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Think people will buy when you tell them what to do but not how to do it?

Think again.

On this episode of Why You Hate Sales, we’re breaking down this common piece of sales advice in the online space that’s quietly sabotaging your sales.

Your buyers aren’t incapable of success, they’re not driven to get it. Most of them already know what to do and can even figure out how to do it.

What actually gets them to hire you is something different. Something only you can offer and no one else (which is great news!).

Here’s what you’ll learn:

  • Why giving away the “what” without the “how” kills trust (and sales)

  • How to uncover your unique shortcut so buyers choose you every time

  • A simple filter to apply to your next post, email, and call so it converts

If you’ve ever felt frustrated that your audience loves your free content but won’t buy, this episode will flip your approach completely.

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

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Why You Hate SalesBy Justine Beauregard

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