Wish you could stop losing sales to other sellers or price-driven objections?

On this episode of Why You Hate Sales, we’re digging into what it really takes for small businesses to win—without relying on discounts and deals.

You'll love how this episode flips the script on competition and shows you exactly how to create more value, loyalty, and impact with every customer interaction.

Here’s what you’ll learn:

• Why people say “I wish I could shop small” (and what to say back!)

• How to respond to price objections without apologizing or discounting

• A simple shift that turns your business into an experience customers love

If you’ve been looking for a way to stand out during Prime Week, Black Friday, or any other promo-heavy season, this episode will give you a fresh perspective and a clear path forward.

These are the kinds of changes we need to be making when we want to really thrive as small businesses today.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or search for me on LinkedIn!

Ever told yourself, “I’m just learning” or “I’m better at connecting with people than closing the sale”?

While they may be true, will they make you better at sales…or just keep you stuck.

In today’s episode of the Why You Hate Sales podcast, we’re flipping the script on why admitting you’re bad at sales might be the best thing you can do for your business.

In under 10 minutes, you’ll learn:

• What to replace the phrase “I’m just learning” with to get better results

• 3 simple swaps you can make to get better at sales immediately

• Proven ways you can build your sales skills + confidence today

I even give you a follow-up script and post you can copy and use today to close more sales.

Awkwardness not required.

This isn’t about shaming yourself for lacking a skill you were never taught. It’s giving yourself the permission—and freedom—to improve.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or search for me on LinkedIn!

Welcome to the very first episode of Why You Hate Sales!

Get ready to hear how we landed on the podcast’s new name, what inspired the change, and why sales isn’t what you think it is (or have been taught).

If you've ever felt resistance to selling…If you've ever tried to avoid making an ask…If you’ve ever felt icky, pushy, or not like YOU…

…consider this show, and this episode, your permission slip to start reimagining sales as something to feel neutral about.

On today’s episode of Why You Hate Sales, you’ll hear:

• Why “hate” is exactly where we should start

• Why selling is transactional, and it’s not a bad thing

• How to fix the exact cycle that stops so many of us from selling

This isn’t about hyping you up to sell or teaching you to be someone you’re not.

It’s about seeing sales as a skill to learn, so you can do it without feeling awful every time you try.

You have some killer offers, and it’s time more of us knew about them!

Don’t you agree?

P.S. Listen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

After 3 incredible years, thousands of downloads, a top 5% global ranking, and a community of thoughtful, loyal listeners — People Over Profit is evolving.

Introducing our next chapter: Why You Hate Sales (not because sales is something to hate, but because so many of us do).

In this solo episode, you’ll hear the why behind our name change, the moment it all shifted, and how a single question from a trusted expert sparked a realization that couldn’t be ignored.

Basically, the podcast is getting a facelift and a fresh burst of energy and all the best sales insights…and it kicks off this Thursday!

This isn’t a rebrand, it’s a renewed commitment to helping you sell in ways that feel good and actually work.

On our last episode of the show as “People Over Profit,” you’ll hear:

• Why “People Over Profit” was the perfect name, until it wasn’t

• A mindset shift that can help you see sales in a whole new way

• All the legitimate reasons entrepreneurs are saying we hate sales

• What to expect from this show moving forward (hint: it’s GOOD)

Whether you’ve been here since the beginning or you’re just finding us — welcome.You’re exactly where you’re meant to be.

Listen now to get excited about what’s coming next!

See you back here on Thursday xx

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode of the show (we're not going anywhere)!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

This one’s for every woman who’s ever felt like she had to shrink to succeed!

I sit down with the wonderful Karianne Munstedt, a photographer, speaker, coach, and founder of Strategic Impact Partners.

She’s on a mission to help women take up space, show up fully, and love themselves from the inside out.

Karianne is a powerhouse with a story and messages every woman needs to hear.

Together, we dive deep into courage, confidence, and clarity and how they’ve helped her achieve some massive wins.

On today’s episode of People Over Profit, you’ll learn:

• How to show up powerfully (even when you don’t feel 100%)

• A shift Karianne is seeing in women that we all need now

• Steps you can take to love you and your business again

This isn’t your typical confidence pep talk.

It’s a vulnerable, energizing, and real conversation about what it takes to feel good in your skin and your business — and why your success depends on it.

More about Karianne:

Karianne Munstedt is an award-winning portrait photographer, speaker, coach, and author dedicated to empowering women everywhere. On a personal level, she’s a wife, mommy to a 1st grader, stepmom to a college sophomore and a doggy momma.

She is passionate about helping others break free from limiting beliefs and perfectionism and loves guiding women to embrace their true selves, both personally and professionally.

Karianne is someone who finds joy in seeing the beauty in others and is a wonderful human being inside and out!

You can learn more about her and the work she does at kariannemunstedt.com.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

What if thinking like an owner who’s planning to sell her business is the very thing that makes your business an asset that’s sellable? One that’s strong, smart, and more profitable than ever, whether you sell it or not?

The amazing Kiley Peters is about to drop some major value bombs on this topic!

Her consultancy is known for helping women launch, grow, and exit their boutique agencies and service businesses. She’s helped hundreds of entrepreneurs sell and scale with purpose. You’re next.

On today’s episode of People Over Profit, you’ll learn:

• Secret, set tax laws that can save you thousands a year

• How to run your business like an asset, not just a job

• 3 metrics every founder must be tracking to grow

Whether you’re in your first year or your tenth, this episode will help you think more clearly, act more strategically, and build with your future in mind.

Smart growth isn’t about endless hustle. It’s about building a business that works with, and especially without, you.

More about Kiley:

Kiley Peters is an international award-winning serial entrepreneur, speaker, and small business strategist with over 20 years of entrepreneurial experience. She currently leads RAYNE IX®, her strategic consultancy, and has helped hundreds of women launch, scale, and exit their businesses in pursuit of greater autonomy and financial freedom.

You can learn more about her and the work she does at https://kileypeters.com.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

Enough gatekeeping of the tools and tactics you need to scale with marketing!

Today, I’m joined by Angela Frank, a Fractional CMO and founder of The Growth Directive, who’s here to share real marketing wisdom. The kind that actually works, doesn’t lead to burnout, and isn’t locked behind a $5K paywall.

Angela believes that every entrepreneur deserves success, and in this value-packed conversation, she delivers.

On today’s episode of People Over Profit, you’ll learn:

• How to find and nail your best marketing strategy

• What to cut when you need less to invest in less marketing

• One “sounded-good-but-wasn’t” sales tactic that flopped (and why)

If your content feels like it’s getting ignored, or you’re working way too hard for way too little ROI, this episode will help you shift that, fast.

Tune in for a fresh, focused take on marketing that’s not just about visibility but impact and simplicity, too!

More about Angela:

Angela Frank is a marketing consultant who has generated over $50M in client marketing revenue. She is the host of The Growth Pod podcast and founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.

She believes that keys to marketing success shouldn't be hidden behind a multi-thousand dollar paywall and is known for sharing high-impact, no-fluff strategies freely to entrepreneurs worldwide.

You can learn more about her and the work she does at angelafrank.com and sign up for her marketing accelerator for free at angelafrank.com/marketing-accelerator.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

The brilliant Megan Dougherty sits down with us to chat about the ins and outs of podcasting and monetization.

Whether you have a podcast, are thinking about starting one, or are just looking for smarter ways to show up online, you’ll find value here.

Megan is an absolute powerhouse when it comes to creating profitable podcasts and content ecosystems.

Be prepared to take lots of notes—this one is packed with actionable takeaways to help you grow your visibility, reach, and revenue. 

On today’s episode of People Over Profit, you’ll learn:

• A guaranteed method of setting + achieving BIG goals

• Behind-the-scenes podcasting tips you won’t find on YouTube

• Lessons from top-performing shows that you can apply to your marketing today

This isn’t just an episode about podcasting. It’s a masterclass in leverage and how to make your voice go farther and become more influential.

If you’d like to keep your marketing equal parts simple and profitable, you’ll love this episode from start to finish!

More about Megan:

Megan Dougherty is a digital marketing strategist with a background in online business development. She has had the opportunity over the years to work with hundreds of business owners in a huge variety of industries.

In 2017, she co-founded One Stone Creative, a podcast production agency known for its State of Business Podcasting Report.

She is also the author of Podcasting for Business: How to Create a Show That Makes a Bottom-Line Difference for Your Company. She lives in Western Quebec with her spouse, 2 cats, 5 chickens and over 65 thriving houseplants.

You can learn more about her and the work she does at https://onestonecreative.net.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

If you’ve been working nonstop with little to show for it, it ends today!

Joining me this week is the incredible Hannah Abad. Hannah is a 14-year certified expert coach and my resilience coach!

After years of burning the candle at both ends, I finally found a way to thrive without overworking, cutting back my work time by over 50% and finding peace in how I naturally bring value to those around me.

Together, we’re unpacking what resilience actually means, what it’s not, the surprising reason overworking doesn’t work, and why pushing through fails you.

On today’s episode of People Over Profit, you’ll learn:

• How to be truly resilient and what it really means

• The ONE action to take today to work less & earn more

• Hannah’s best tip for slowing down without losing momentum

Working harder isn’t the only way forward. If your default mode is to “do more, be more, or achieve more,” that’s about to change. 

More about Hannah:

Hannah Abad is a certified expert coach for visionary service driven leaders who guides them out of depletion and burnout into healthy high achievement.

As someone who believes in addressing root causes not symptoms, Hannah teaches others how to lead well without burning out.

Her trauma-informed coaching methods are backed by proprietary neuroscience and have been proven to successfully help 100’s of leaders into powerful, lasting transformations.

Hannah is also a 3x business owner, coach with The Honor Foundation, and her most meaningful titles are wife and mom.

You can learn more about her and the work she does at hannahabadcoaching.com. 

------

Spot signs of burnout before they happen: hannahabadcoaching.com/survivalmode

Listen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

If you’re waiting for clarity before taking action, you’re missing out.

Once I learned when and why to say “yes” to things, my business grew leaps and bounds. Suddenly, I was taking more intentional action, building momentum, and knowing when to pivot.

It all got easier for me once I learned the power of YES.

But not just any yes, the right yes.

If you’ve been waiting for the “right time” to try something new, post that offer, or go after the thing you can’t stop thinking about, this will get you off the fence.

Good or bad, you’re about to get the nudge, confidence, and clarity to go for it or drop it in an instant.

Today on People Over Profit, you’ll learn:

• Why your yes’s (and no’s) are critical as an entrepreneur

• How to always be in alignment with what lights you up

• A framework for choosing the right YES opportunities

If you’re seeking permission to move forward now with something that may not feel perfect but does feel aligned, this will help.

Listen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.