Your buyers are doing a lot more digging than you might realize.

They Google you, read reviews, stalk your LinkedIn, listen to your podcast, check out your website, and ask around about you before they ever book a call.

And you shouldn't need to care...because everything is set-up to work for you behind the scenes.

Except...does it?

On this episode of Why You Hate Sales, we’re talking about what your buyers need to see before they ask to talk to you.

On today’s episode, we’ll discuss things like:

• Tiny inconsistencies that quietly create doubt

• The purpose of truly effective marketing

• What matters most to a buyer early on

If you’re still wondering why qualified buyers aren’t moving as quickly as you’d expect, this episode will help you see what they’re seeing.

Get ready to make every interaction they have with your business drive them to think, “Yep. This is exactly who I thought they were!”

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for my name on LinkedIn!

Most networking advice teaches you how to make asks.

This is a good skill to master, but it often comes with bad or no guidance around timing.

On this episode of Why You Hate Sales, we’re going to talk about the real purpose of networking.

It isn’t all about collecting contacts, booking coffee chats, or asking for referrals but about making you a magnetic person people don’t easily forget.

On today’s episode, we’ll discuss things like:

• When and how to make asks people actually say yes to

• One thoughtful question that will make you instantly memorable

• How to build trust in minutes, not months “nurturing” relationships

If networking has started to feel like an endless cycle of coffee chats, awkward pitches, and forced follow-ups, this episode will show you a completely different way to approach it.

Get ready to stop asking your network for opportunities and start having the kinds of conversations that make opportunities come looking for you.

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

The sales strategy working brilliantly for someone else could be the exact reason yours stops working.

On this episode of Why You Hate Sales, we’re unpacking why copying successful sales strategies fails so often, even when you follow them perfectly.

On today’s episode, we’ll discuss things like:

• The reason so much sales advice seems contradictory
• The importance of knowing why people buy from you
• Why it always feels like you're the exception to the rule

If you’ve ever watched someone else sell out, launch big, or fill their calendar and thought, “Maybe I should be doing what they’re doing,” this episode will help you figure out what actually makes sense for your buyers.

Get ready to stop looking for the perfect sales recipe and start building a process around the context that matters most: why your specific buyers love to buy from you.

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Your buyers don't need more information.

They need more confidence that your offer is the right fit for them.

That’s right, this week on Why You Hate Sales, we're talking about overexplaining as a way of unselling your offer. Because the more details you pile on, the harder you make it for buyers to make a decision.

On today's episode of the podcast, we'll discuss things like:

• Why smart buyers prefer minimal feature explanations

• How you’re accidentally building hesitation, not desire

• The #1 reason people say yes to offers at any price

We’ll even talk through how to simplify your messaging without watering down your expertise.

If you've ever finished explaining your offer only to hear, "I need to think about it," this episode will show you why—and how to make buying feel a whole lot easier.

Get ready to stop overwhelming buyers with information and start giving them exactly what they need to confidently say yes.

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

The fastest way to make sales harder is to treat people like numbers.

On this episode of Why You Hate Sales, we're challenging one of the most common pieces of sales advice you'll ever hear: "It's just a numbers game."

Because while more conversations can create more opportunities, focusing on volume instead of value quietly hurts your confidence, your messaging, and ultimately...your sales.

On this episode of the podcast, we'll discuss things like:

• Why "it's a numbers game" is incomplete (and damaging) advice

• How rejection compounds when you measure success by volume

• The hidden cost of treating leads like statistics instead of people

• An even more profitable way to grow than just chasing more leads

If you've been telling yourself you just need to post more, message more, or hustle harder, this episode will completely change how you think about growing your business.

Get ready to stop chasing numbers and start creating conversations that naturally lead to more sales.

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

You’re not being overlooked because you’re inexperienced.

You’re being overlooked because your language is quietly making you sound smaller than you really are.

On this episode of Why You Hate Sales, we're uncovering the most subtle words and phrases that unintentionally lower your authority.

We'll discuss things like:

• The exact small phrases that hurt your credibility

• Small language shifts that instantly increase your value

• Simple swaps you can make to raise your status when selling

• How to show up as an equal instead of asking for permission

If you've ever walked away from a sales call wondering why you sounded less confident than you felt, this episode will help you recognize the habits keeping you small—and show you how to replace them with language that reflects your true expertise.

Get ready to stop shrinking yourself, own the value you bring, and start selling from a place of quiet confidence.

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

The harder you try to convince someone to buy...the harder selling becomes.

On this episode of Why You Hate Sales, you’ll learn once and for all why persuading people to say yes doesn’t work like you think it does.

And that the moment you stop trying to convince buyers, and start helping them understand their own situation, everything changes.

On today's episode of the podcast, we'll discuss things like:

• When explaining your offer actually hurts your close rate

• Questions that create more sales than even the best pitch

• The psychology behind why people don’t take your advice

• How to lead sales conversations that feel natural, not pushy

If you've ever walked away from a sales call thinking, "I wish I'd explained it better," this episode will show you why explaining isn't the answer—and what to do instead.

Get ready to stop convincing people to buy and start having sales conversations that feel calm, collaborative, and incredibly effective.

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Do you know why people really buy from you, because it's probably not for the reasons you think.

On this episode of Why You Hate Sales, we're talking about how people buy the fastest when you understand the deeper reason behind why they say yes. That's the moment selling becomes a whole lot easier.

On today's episode, we'll discuss things like:

• Why buyers care more about their why than your pricing
• How to uncover your clients' true motivations for buying
• How to identify what clients are really paying you to do
• A simple exercise to position you for instant easy sales

If you've ever felt like you're working too hard to sell an offer you know is valuable, this episode is for you.

Get ready to discover the real reason people choose you, build offers around your unique strengths, and make selling feel more natural than ever before.

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Do you think you're terrible at lead generation?

On this episode of Why You Hate Sales, we're going to prove you're better than you think.

And maybe you don't hate lead generation...maybe you just don't like the way others tell you it needs to be done.

So, we'll discuss things like:

• How to uncover your natural lead generation strengths
• The difference between motivation + systems problems
• How to build lead generation around what you enjoy

If you've ever thought, "I'm not good at marketing" or "I suck at lead generation," this episode is for you.

Get ready to rethink where your best clients really come from, build systems you actually enjoy using, and create a business that brings in opportunities without relying on constant hustle.

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Have you ever had a sales call that felt like a guaranteed YES...only to spend the next few weeks following up?

This is one of the many reasons entrepreneurs hate selling.

On this episode of Why You Hate Sales, we're talking about why so many sales that could have closed on the first call end up taking weeks instead.

Not because buyers weren't interested or couldn't afford it. But because of a handful of small, avoidable mistakes that quietly slow everything down.

On today's episode, we'll discuss things like:

• Why proposals often kill momentum accidently
• The simple question that can eliminate weeks of unnecessary follow-up
• The kinds of messaging that can reduce pressure and move sales along simply (and quickly)

If you've ever found yourself stuck in endless follow-up loops, sending proposals into the void, or wondering why interested buyers aren't moving faster, this episode is for you.

Get ready to simplify your sales process, close deals faster, and make buying feel easier for everyone involved.

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Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!