The harder you try to convince someone to buy...the harder selling becomes.

On this episode of Why You Hate Sales, you’ll learn once and for all why persuading people to say yes doesn’t work like you think it does.

And that the moment you stop trying to convince buyers, and start helping them understand their own situation, everything changes.

On today's episode of the podcast, we'll discuss things like:

• When explaining your offer actually hurts your close rate

• Questions that create more sales than even the best pitch

• The psychology behind why people don’t take your advice

• How to lead sales conversations that feel natural, not pushy

If you've ever walked away from a sales call thinking, "I wish I'd explained it better," this episode will show you why explaining isn't the answer—and what to do instead.

Get ready to stop convincing people to buy and start having sales conversations that feel calm, collaborative, and incredibly effective.

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Do you know why people really buy from you, because it's probably not for the reasons you think.

On this episode of Why You Hate Sales, we're talking about how people buy the fastest when you understand the deeper reason behind why they say yes. That's the moment selling becomes a whole lot easier.

On today's episode, we'll discuss things like:

• Why buyers care more about their why than your pricing
• How to uncover your clients' true motivations for buying
• How to identify what clients are really paying you to do
• A simple exercise to position you for instant easy sales

If you've ever felt like you're working too hard to sell an offer you know is valuable, this episode is for you.

Get ready to discover the real reason people choose you, build offers around your unique strengths, and make selling feel more natural than ever before.

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Do you think you're terrible at lead generation?

On this episode of Why You Hate Sales, we're going to prove you're better than you think.

And maybe you don't hate lead generation...maybe you just don't like the way others tell you it needs to be done.

So, we'll discuss things like:

• How to uncover your natural lead generation strengths
• The difference between motivation + systems problems
• How to build lead generation around what you enjoy

If you've ever thought, "I'm not good at marketing" or "I suck at lead generation," this episode is for you.

Get ready to rethink where your best clients really come from, build systems you actually enjoy using, and create a business that brings in opportunities without relying on constant hustle.

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Have you ever had a sales call that felt like a guaranteed YES...only to spend the next few weeks following up?

This is one of the many reasons entrepreneurs hate selling.

On this episode of Why You Hate Sales, we're talking about why so many sales that could have closed on the first call end up taking weeks instead.

Not because buyers weren't interested or couldn't afford it. But because of a handful of small, avoidable mistakes that quietly slow everything down.

On today's episode, we'll discuss things like:

• Why proposals often kill momentum accidently
• The simple question that can eliminate weeks of unnecessary follow-up
• The kinds of messaging that can reduce pressure and move sales along simply (and quickly)

If you've ever found yourself stuck in endless follow-up loops, sending proposals into the void, or wondering why interested buyers aren't moving faster, this episode is for you.

Get ready to simplify your sales process, close deals faster, and make buying feel easier for everyone involved.

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Do your sales calls feel longer, harder, and more exhausting than they should?

You might be asking the wrong questions.

On this episode of the Why You Hate Sales podcast, we're talking about the secret ways you’re sabotaging sales by asking buyers to diagnose their own problems.

Questions like, "What's your biggest challenge right now?" sound helpful, but they often lead to vague answers, surface-level conversations, and sales calls that go absolutely nowhere.

On today's episode, we'll discuss things like:

• Why broad questions create weak sales conversations

• How to uncover the real problem behind statements like "I need leads!"

• The difference between gathering information and recognizing patterns

• And examples of more specific questions that instantly build authority

If you've ever walked away from a sales call feeling drained, confused, or unsure why someone didn't buy, this episode is for you.

Get ready to ask better questions, create more clarity, and help buyers feel understood instead of sold to.

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Are you struggling through things you’re not great at that take all your time, energy, and attention away from things you enjoy?

This is one of the many reasons you might hate selling.

On this episode of Why You Hate Sales, we’re going to talk about it.

Especially why building wealth has less to do with working harder and more to do with getting the right people in the right seats.

On today's episode, we'll discuss things like:

• When and when not to DIY things in your business
• How to strategically accelerate your growth
• How to identify hidden sales bottlenecks

If you’ve ever found yourself saying, “I should be able to figure this out myself,” this episode is for you.

Get ready to finally learn how the right support can help you grow faster, make more money, and enjoy your business a whole lot more.

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Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

If your content is getting attention but not leading to sales, that's a problem.

On this episode of Why You Hate Sales, we’re breaking down one of the biggest mistakes entrepreneurs make online, which is creating content for the wrong reasons accidently.

Inside this episode, we unpack:

• Why content people LOVE still doesn’t always convert
• The difference between Netflix + GPS content
• Why valuable posts often attract non-buyers
• How to create content that sells like hotcakes

If you’ve ever thought, “People love my content…so why aren’t they buying?” this episode will show you exactly what’s happening and how to move people from desire to decision.

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Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Are you truly building a stable business if referrals are your only source of clients?

And how can you be sure people remember and represent you enough to sustain your growth?

On this episode of Why You Hate Sales, we’re breaking down the most misunderstood flex in entrepreneurship: building on word-of-mouth.

Get ready because we're talking about it all:

• A one-line positioning shift that guarantees referrals
• The #1 perk of strong word-of-mouth marketing
• How awkward intros kill sales before they start

If you’ve ever felt grateful for referrals but secretly terrified by how inconsistent they feel, this episode will show you how to create demand intentionally instead of waiting to be mentioned in the right room.

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Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

You’ve been taught your website and sales pages “need to look better.”

But your best buyers aren't focused on looks or read every word. They’re scanning quickly and looking for a reason to say yes.

On this episode of Why You Hate Sales, we’re breaking down why beautiful sales pages don’t convert.

Inside this episode, we talk about:

• Why writing for skeptics slows down your fastest buyers

• The exact mental checklist buyers go through when they land on your page

• How to structure your sales page so decisions feel easy and happen faster

If you’ve ever had people land on your page, linger…then disappear—this will show you exactly where you’re losing them and how to fix it without adding more.

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Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let’s get social. Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

You’re not struggling to sell because people aren’t interested. You’re struggling because they don’t fully understand what you do.

And when a buyer has to work to figure that out? They move on…quickly.

On this episode of Why You Hate Sales, we’re breaking down one of the most overlooked reasons sales feel harder than they should.

Inside this episode, we unpack:

• Why vague messaging creates confusion (and kills conversions)

• The psychology behind why simple feels more trustworthy

• The one sentence that instantly makes your offer click

• How to structure messages so buyers feel seen fast

If you’ve ever felt like people should be buying—but aren’t—this will show you exactly where the disconnect is and how to fix it in minutes.

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Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let’s get social. Find me over on Instagram @SellWithJustine or search for me on LinkedIn!