Ever been told you just need to “be more confident” to close more sales, but it didn't work?

On this episode of Why You Hate Sales, I’m breaking down why confidence is one of the most misunderstood concepts in selling, especially for entrepreneurs.

Here’s what you’ll learn:

• Why confidence is an output, and what creates it
• The real reason people ramble or panic on sales calls
• How to naturally tap into your confidence to close sales

If you’ve ever walked off a call thinking “UGH! Why did I do that?” this episode will help you stop chasing confidence and start building the conditions where it shows up naturally—so selling feels calm, grounded, and surprisingly easy.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

What if one question could do more for your sales than better scripts, tighter pitches, or more confidence ever could?

On this episode of Why You Hate Sales, I’m breaking down the single sales question that consistently leads to a yes.

Not because it’s clever or persuasive, but because it gives you the one thing every fast, aligned “yes” depends on: context.

Once you understand why this question works and how to use it without rushing, rescuing, or filling the silence, selling gets so much easier.

Here’s what you’ll learn:

• The exact question I ask to get yes's consistently
• Why so many sales questions accidentally kill sales
• How to stop over-explaining (+ unselling) on sales calls

If you wan to know how one well-placed question can do all the heavy lifting, so selling feels easier, this episode is for you.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Have you been opening 17 tabs before a call, scripting insights in your head, or trying to “figure them out” before they speak?

On this episode of Why You Hate Sales, I’m unpacking a habit around call prep that I see smart, thoughtful entrepreneurs fall into constantly.

Here’s what you’ll learn:

• The real reason you over-research or underprepare for sales calls
• How preparation affects your close rate (and sales performance)
• 3 questions that lead to better conversations + faster decisions

Get ready to reset and learn how to relax, listen better, and lead conversations that feel natural, confident, and human with minimal prep.

This is how you build trust without memorizing someone’s entire online presence or needing to be the most prepared person in the room.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Ever wonder why selling feels effortless for some people and exhausting for you, even when you’re doing everything right?

After nearly 20 years of teaching sales, I’ve noticed a pattern of people hating sales simply because they’re trying to sell like someone they’re not.

On this episode of Why You Hate Sales, you’ll learn:

• The 4 Sales Archetypes I see show up in every successful salesperson
• How each archetype naturally builds trust and closes deals
• How to spot your dominant type and use it in your favor

If you’ve ever felt like selling requires you to be more confident, structured, outgoing, or “polished” than you actually are, your whole world is about to change.

This episode will show you how to stop forcing it and start selling in a way that feels natural, aligned, and powerful…without becoming someone else.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Want to downsell a lead without accidentally talking them out of working with you at all?

On this episode of Why You Hate Sales, we’re diving into one of the most misunderstood (and misused) sales skills: downselling.

We're also walking through how to do it in a way that builds trust, clarity, and long-term client loyalty.

Here’s what you’ll learn:

• When downselling is the right move (and when it isn't)
• How to tell the difference between fear + misalignment
• The psychology behind buyer regret vs. buyer relief
• How to position a downsell to not feel like a downgrade

If you’ve ever rushed to a smaller offer in panic or felt worried you were either pushing too hard or giving up too fast…this episode will fix all that.

It's time to sharpen your sales skills so you can sell like a true advocate with authority, confidence, and no remorse.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Want to stop feeling like sales are harder than they should be—even when you’re giving it everything you’ve got?

On this episode of Why You Hate Sales, I’m breaking down one of the most overlooked reasons selling feels exhausting, frustrating, and impossible.

And how all those “sales problems” you thought you had are actually something much simpler (and more fixable) than you’ve been led to believe.

Here’s what you’ll learn:

• Why sales feel heavy and how to lighten the load

• How to make sure your actions fit your actual goals

• How to instantly make sales more natural, not forced

Have you been showing up consistently, doing “all the right things”?

This episode will help you pinpoint exactly why it's not paying off bigger, and how to adjust quickly for faster growth.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Want to add a guarantee to your offer without over-promising, resenting your clients, or setting yourself up for refunds you dread?

On this episode of Why You Hate Sales, we’re breaking down why most guarantees backfire and how to create ones that build trust, speed up decisions, and make selling less risky.

Here’s what you’ll learn after tuning into this episode:

• What kinds of guarantees are authority moves, not hype tactics

• How to stand behind what you sell with confidence and integrity

• A simple 3-step formula to create powerful guarantees that stick

If you’ve been afraid to add a guarantee—or want to make yours a slam dunk—this episode is for you.

Get ready to make your offers feel safer to buy, easier to sell, and aligned with the expert you actually are.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Want to rank higher in search, and turn those searches into paying clients without gambling on algorithms or posting 24/7?

On this episode of Why You Hate Sales, I’m joined by someone who has mastered the skill of becoming discoverable online.

Corey Daigle, founder of WanderWeb, is a globe-trotting foodie and the SEO strategist behind local businesses hitting 20–30% higher organic reach than the national average.

You’ll love how she breaks down SEO, from how AI is changing search behavior to tried and true ways customers choose who to buy from and what it actually takes to stand out online.

Here’s what you’ll walk away having learned from her:

• How AI is transforming search (& how to leverage it for more sales)

• How online service providers can adapt to be algorithm-proof

• The biggest misconceptions about SEO & what to do instead

• The #1 thing you must do to leverage SEO for rapid growth

Get ready to finally understand how to make SEO work for you, so more of the right people find you with ease.

-----

More about Corey:

Corey Daigle is the founder of WanderWeb, a web design and SEO agency that specializes in helping local businesses not just get found on Google but rank first with rave reviews (and a website people actually want to click on).

She splits her time between Canada and the US, helping her clients consistently achieve 20-30% higher organic reach than the national average.

She’s a foodie, a world traveler, and loves diving deep into strategy, messaging, and strategically optimizing what works on one platform to work on every platform.

You can learn more about Corey and the work she does at wanderweb.com.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Want to stop turning down “not-quite-right” clients—and start getting easy yeses from perfect fit ones?

On this episode of Why You Hate Sales, we challenge the trendy advice to turn away buyers with red flags.

You’ll love how we talk about frequent no’s as a red flag for you, not them, and exactly how to fix it so your marketing pre-sell for you.

Here’s what you’ll walk away having learned:

• How to build marketing that attracts & repels so buyers self-select

• 3 creative ways to radically position yourself to close more sales

• A quick “5 whys” diagnosis to turn engagement into demand

If you’ve been celebrating saying no as empowerment while secretly wishing for more sales, this episode will help you diagnose what’s really broken and build a sales process that delivers fast, confident yeses from all the right people.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

You’ve heard the promises of “just take these 3 steps to close every sale,” and you may have even tried a few.

But very rarely, if ever, do they work...why?

In this episode of Why You Hate Sales, I’m breaking down what makes most “quick fix” advice fail, and what actually does work when you want faster, easier, more consistent sales without selling your soul (or your sanity).

Shortcuts aren’t the problem.

It’s taking shortcuts that weren’t made for you that’s holding you back.

Here’s what you’ll learn here today:

One-size-fits-all formulas aren't helping, they're hurting.

If you’ve been craving more ease, more speed, and more sales that feel like you, this episode will show you how to take the right shortcuts and still sell with integrity.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!