You’re vibing on a sales call until…it’s time to talk about your offer.

Suddenly the energy shifts. What felt natural a second ago feels awkward AF now.

In this episode of Why You Hate Sales, I’ll show you how to make this transition smooth, natural, and dare I say enjoyable for you AND your soon-to-be client.

Here’s what we’ll be chatting about in this episode:

• How to avoid switching into “sales mode” and forcing a sale (yuck!)

• 3 simple techniques to keep the flow alive on sales calls

• How to spot objections as use them strategically to close

If you want your pitch to feel like an easy, flowing conversation not a hard right turn, this is for you.

Once you master these skills, selling stops feeling like a performance and starts feeling like a genuine conversation. And that’s when clients say yes with ease.

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They’re interrupting you to ask, “can you just tell me, how much is it?”

Your stomach drops, and suddenly you freeze.

After you return from your minor blackout moment, you realize you’re over-explaining, justifying, and spiraling.

In this episode of Why You Hate Sales, we fix all that, from preventing these kinds of interruptions to responding more gracefully.

Here’s what you’ll walk away from this episode knowing:

• 3 mistakes that invite premature questions (+ how to avoid them)

• Proven ways to redirect questions without seeming defensive

• A sales framework to help you close with confidence

If you’ve ever felt thrown off by “just tell me what it costs,” this episode will give you the skills and the calm to turn those moments into trust-building opportunities instead of lost sales.

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Ever felt invisible as an entrepreneur?

You’re posting, engaging, sending DMs, and all you get back is…silence.

No good leads. No new sales. Nothing.

There’s a simple explanation for this.

One that can stop you from feeling the need to chase, shrink, and exhaust yourself just to “get by.”

On this episode of Why You Hate Sales, you’ll learn:

• The real cost of chasing leads or accepting less than you deserve

• What buyers are really looking for that doesn’t require more of you

• 4 practical ways to own your difference and call in clients naturally

If finding clients has felt impossible lately, this episode will help you reset, rise, and remember you already have the foundation you need to succeed—you just have to accept it.

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You’ve probably heard “Don’t sell features, sell benefits” hundreds of times.

The problem is, if you only sell benefits, you sound vague and miss opportunities to qualify buyers.

If you only sell features, you sound like everyone else and end up competing more on price than the true value of your offer.

That’s why selling often feels harder than it needs to be (and why you’re only taught half the skills you need to sell effectively).

In this episode of Why You Hate Sales, you’ll learn:

• Why selling just features (or benefits) makes you forgettable

• A 3-step formula that makes people feel compelled to buy

• How to know what matters most to your ideal buyers now

By the end, you’ll know how to sell your offer in ways that connect instantly with your most qualified buyers and close more sales in natural, feel-good ways.

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Ever been told to “just be yourself” when selling?

This may feel empowering, but it’s also very likely (and secretly) one of the reasons you hate sales!

In this episode of Why You Hate Sales, we break down why being yourself alone isn’t enough—and what actually makes you an effective salesperson.

Here’s what you’ll walk away knowing:

• Why most pitches fail even when they’re authentic

• Signs how you sell is or isn’t working (and how to adjust it)

• The tiny tweaks that turn head nods into genuine interest + sales

If you’re looking for better ways to connect, compel, and convert leads into clients without losing your personality in the process, this is for you.

Let’s make you more memorable, understandable, and irresistible starting today!

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On this special episode of Why You Hate Sales, I pulled out all the moments coach Lindsay Dotzlaf and I talked through pricing offers from her full episode this week.

This is a good resource to turn to when you want to feel good about your pricing choices.

It's also one to help you get unstuck with pricing questions quicker, while feeling totally normal even if you're spinning out with fear or uncertainty in the pricing process.

More about Lindsay:

Lindsay Dotzlaf is a business mentor who helps coaches build practices they love without sacrificing who they are. With a psychology background and nearly 10 years of experience, she’s known for her ability to see patterns that help coaches unlock what’s actually working in their business and life.

Lindsay has worked with hundreds of coaches through programs like The Coach Lab and Reimagine Mastermind (and an upcoming membership, The Complete Coach). She believes that being more yourself is the strategy, not the obstacle. When not working, she’s traveling, sipping wine, and reminding herself not to coach her teenage daughters unless they ask.

You can learn more about Lindsay and the work she does at ⁠lindsaydotzlafcoaching.com⁠ or on Instagram at @lindsaydotzlaf.

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Changing things up in business can feel exciting!

And sometimes, it feels like you’re burning the ships and wondering if you made the wrong call.

In this week’s episode of Why You Hate Sales, I sat down with my friend and fellow coach Lindsay Dotzlaf.

She’s smack dab in the middle of a major reinvention of her multi-six-figure business and doesn’t hold back on how the experience has been for her along the way.

Here’s what you’ll learn from Lindsay this week:

• Her trick to instantly spot “mind drama” versus real issues

• How to price new offers when you don’t know where to start

• Ways you can experiment without blowing up your business

If you’ve ever wondered, how do I know when it’s time to change things up? And how do I do it so my sales don’t suffer in the process? this one’s for you.

More about Lindsay:

Lindsay Dotzlaf is a business mentor who helps coaches build practices they love without sacrificing who they are. With a psychology background and nearly 10 years of experience, she’s known for her ability to see patterns that help coaches unlock what’s actually working in their business and life.

Lindsay has worked with hundreds of coaches through programs like The Coach Lab and Reimagine Mastermind (and an upcoming membership, The Complete Coach). She believes that being more yourself is the strategy, not the obstacle. When not working, she’s traveling, sipping wine, and reminding herself not to coach her teenage daughters unless they ask.

You can learn more about Lindsay and the work she does at lindsaydotzlafcoaching.com or on Instagram at @lindsaydotzlaf.

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Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Think you need a million-dollar business to feel successful?

Think again.

On this episode of Why You Hate Sales, we’re diving deep into what running a seven-figure business really takes—so you can decide if this particular milestone is the right move for you.

Because just like six packs, million-dollar businesses can look amazing and be tempting, but the level of discipline, sacrifice, and pressure it takes to build and sustain them isn’t for everyone.

And that’s not failure—that’s wisdom.

Here’s what you’ll learn:

• The real trade-offs behind million-dollar businesses

• Why you don’t need a million-dollar business to live a rich life

• 3 questions to help you decide what kind of business fits you best

If you’ve ever felt pressured to chase “7 figures,” this episode will give you the plan and the permission to build the exact business that feels right to you.

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Think people will buy when you tell them what to do but not how to do it?

Think again.

On this episode of Why You Hate Sales, we’re breaking down this common piece of sales advice in the online space that’s quietly sabotaging your sales.

Your buyers aren’t incapable of success, they’re not driven to get it. Most of them already know what to do and can even figure out how to do it.

What actually gets them to hire you is something different. Something only you can offer and no one else (which is great news!).

Here’s what you’ll learn:

• Why giving away the “what” without the “how” kills trust (and sales)

• How to uncover your unique shortcut so buyers choose you every time

• A simple filter to apply to your next post, email, and call so it converts

If you’ve ever felt frustrated that your audience loves your free content but won’t buy, this episode will flip your approach completely.

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Do you really need more visibility to close sales? Or is that just another myth keeping you stuck?

In this episode of Why You Hate Sales, I’m breaking down the truth about visibility so you can stop exhausting yourself trying to “be everywhere” online.

Because visibility alone won’t make you sales. It’s not about how many people see you—it’s about what they see and the actions they take when they do.

Here’s what you’ll learn:

• Why visibility matters and how you can do it effectively

• The real reason marketing feels draining (+ what to do instead)

• 2 simple shifts that make every post count in a big way

• How to feel natural, even if you’re private or introverted

If you’ve felt like you want to get out there in a bigger way, this episode is the guide to do it well. No overwhelm, just big ROI on every action you take to be seen by more of your best clients.

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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