Why You Hate Sales

How Much Research Should I Do Before Sales Calls? | Episode 26


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Have you been opening 17 tabs before a call, scripting insights in your head, or trying to “figure them out” before they speak?

On this episode of Why You Hate Sales, I’m unpacking a habit around call prep that I see smart, thoughtful entrepreneurs fall into constantly.

Here’s what you’ll learn:

  • The real reason you over-research or underprepare for sales calls
  • How preparation affects your close rate (and sales performance)
  • 3 questions that lead to better conversations + faster decisions

Get ready to reset and learn how to relax, listen better, and lead conversations that feel natural, confident, and human with minimal prep.

This is how you build trust without memorizing someone’s entire online presence or needing to be the most prepared person in the room.

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

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Why You Hate SalesBy Justine Beauregard

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