Think you need a million-dollar business to feel successful?

Think again.

On this episode of Why You Hate Sales, we’re diving deep into what running a seven-figure business really takes—so you can decide if this particular milestone is the right move for you.

Because just like six packs, million-dollar businesses can look amazing and be tempting, but the level of discipline, sacrifice, and pressure it takes to build and sustain them isn’t for everyone.

And that’s not failure—that’s wisdom.

Here’s what you’ll learn:

• The real trade-offs behind million-dollar businesses

• Why you don’t need a million-dollar business to live a rich life

• 3 questions to help you decide what kind of business fits you best

If you’ve ever felt pressured to chase “7 figures,” this episode will give you the plan and the permission to build the exact business that feels right to you.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Think people will buy when you tell them what to do but not how to do it?

Think again.

On this episode of Why You Hate Sales, we’re breaking down this common piece of sales advice in the online space that’s quietly sabotaging your sales.

Your buyers aren’t incapable of success, they’re not driven to get it. Most of them already know what to do and can even figure out how to do it.

What actually gets them to hire you is something different. Something only you can offer and no one else (which is great news!).

Here’s what you’ll learn:

• Why giving away the “what” without the “how” kills trust (and sales)

• How to uncover your unique shortcut so buyers choose you every time

• A simple filter to apply to your next post, email, and call so it converts

If you’ve ever felt frustrated that your audience loves your free content but won’t buy, this episode will flip your approach completely.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Do you really need more visibility to close sales? Or is that just another myth keeping you stuck?

In this episode of Why You Hate Sales, I’m breaking down the truth about visibility so you can stop exhausting yourself trying to “be everywhere” online.

Because visibility alone won’t make you sales. It’s not about how many people see you—it’s about what they see and the actions they take when they do.

Here’s what you’ll learn:

• Why visibility matters and how you can do it effectively

• The real reason marketing feels draining (+ what to do instead)

• 2 simple shifts that make every post count in a big way

• How to feel natural, even if you’re private or introverted

If you’ve felt like you want to get out there in a bigger way, this episode is the guide to do it well. No overwhelm, just big ROI on every action you take to be seen by more of your best clients.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Are you showing up with the energy of a champion?

If you hate sales because it feels hard to stand apart and get people jumping at your offers without hesitation, that’s about to change.

On this episode of Why You Hate Sales, I’m joined by the inspiring Lasada Pippen. He’s built an empire off the core principle of keeping your messaging simple.

Most of us need more reminders than lessons, and today we’re pulling back the curtain on why great offers still flop, why amazing sales calls still end in “I’ll think about it,” and how your messaging might be quietly costing you thousands.

Here’s what you’ll learn:

• How to embody the energy of a champion 24/7

• A proven 4-step formula that makes sales flow in

• A simple process to rewrite your bio to stand out today

You’ll love how this episode helps you spot the tiny tweaks that can completely transform your conversion rate—without changing your price, audience, or offer.

More about Lasada:

As a first-generation college graduate, first-generation corporate professional, and bilingual STEM expert, Lasada Pippen is a natural disruptor. Growing up in an underserved community, he navigated his way into the tech industry, spent over a decade in corporate leadership, and ultimately made a bold pivot into keynote speaking, business coaching, and empowerment training.

Today, he helps individuals and organizations transform obstacles into opportunities through a mix of personal storytelling, practical frameworks, and deeply relatable insights that stick.

You can learn more about Lasada and the work he does at https://www.lasadapippen.com/coaching.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Want to sell more without relying on fake countdowns and ‘last chance’ offers?

On this episode of Why You Hate Sales, we’re unpacking why urgency alone won’t save your sales—and how to use it the right way so it works every time without making you feel pushy or appear desperate.

Get ready to see exactly what real urgency looks like, why it works, and how to create it in ways that actually help your buyers (and you!).

Here’s what you’ll learn:

• The difference between urgency that converts and urgency that kills credibility

• Four signs your “limited time” offer is backfiring (and what to do instead)

• How to create urgency that feels exciting, helpful, and 100% repeatable

If you’ve been struggling to sell out your offers, keep bonuses fresh, or figure out what to say when your “last chance” falls flat—this episode will give you an ethical, scalable urgency plan you can use over and over again.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

Wish you could stop losing sales to other sellers or price-driven objections?

On this episode of Why You Hate Sales, we’re digging into what it really takes for small businesses to win—without relying on discounts and deals.

You'll love how this episode flips the script on competition and shows you exactly how to create more value, loyalty, and impact with every customer interaction.

Here’s what you’ll learn:

• Why people say “I wish I could shop small” (and what to say back!)

• How to respond to price objections without apologizing or discounting

• A simple shift that turns your business into an experience customers love

If you’ve been looking for a way to stand out during Prime Week, Black Friday, or any other promo-heavy season, this episode will give you a fresh perspective and a clear path forward.

These are the kinds of changes we need to be making when we want to really thrive as small businesses today.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or search for me on LinkedIn!

Ever told yourself, “I’m just learning” or “I’m better at connecting with people than closing the sale”?

While they may be true, will they make you better at sales…or just keep you stuck.

In today’s episode of the Why You Hate Sales podcast, we’re flipping the script on why admitting you’re bad at sales might be the best thing you can do for your business.

In under 10 minutes, you’ll learn:

• What to replace the phrase “I’m just learning” with to get better results

• 3 simple swaps you can make to get better at sales immediately

• Proven ways you can build your sales skills + confidence today

I even give you a follow-up script and post you can copy and use today to close more sales.

Awkwardness not required.

This isn’t about shaming yourself for lacking a skill you were never taught. It’s giving yourself the permission—and freedom—to improve.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or search for me on LinkedIn!

Welcome to the very first episode of Why You Hate Sales!

Get ready to hear how we landed on the podcast’s new name, what inspired the change, and why sales isn’t what you think it is (or have been taught).

If you've ever felt resistance to selling…If you've ever tried to avoid making an ask…If you’ve ever felt icky, pushy, or not like YOU…

…consider this show, and this episode, your permission slip to start reimagining sales as something to feel neutral about.

On today’s episode of Why You Hate Sales, you’ll hear:

• Why “hate” is exactly where we should start

• Why selling is transactional, and it’s not a bad thing

• How to fix the exact cycle that stops so many of us from selling

This isn’t about hyping you up to sell or teaching you to be someone you’re not.

It’s about seeing sales as a skill to learn, so you can do it without feeling awful every time you try.

You have some killer offers, and it’s time more of us knew about them!

Don’t you agree?

P.S. Listen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

After 3 incredible years, thousands of downloads, a top 5% global ranking, and a community of thoughtful, loyal listeners — People Over Profit is evolving.

Introducing our next chapter: Why You Hate Sales (not because sales is something to hate, but because so many of us do).

In this solo episode, you’ll hear the why behind our name change, the moment it all shifted, and how a single question from a trusted expert sparked a realization that couldn’t be ignored.

Basically, the podcast is getting a facelift and a fresh burst of energy and all the best sales insights…and it kicks off this Thursday!

This isn’t a rebrand, it’s a renewed commitment to helping you sell in ways that feel good and actually work.

On our last episode of the show as “People Over Profit,” you’ll hear:

• Why “People Over Profit” was the perfect name, until it wasn’t

• A mindset shift that can help you see sales in a whole new way

• All the legitimate reasons entrepreneurs are saying we hate sales

• What to expect from this show moving forward (hint: it’s GOOD)

Whether you’ve been here since the beginning or you’re just finding us — welcome.You’re exactly where you’re meant to be.

Listen now to get excited about what’s coming next!

See you back here on Thursday xx

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode of the show (we're not going anywhere)!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

This one’s for every woman who’s ever felt like she had to shrink to succeed!

I sit down with the wonderful Karianne Munstedt, a photographer, speaker, coach, and founder of Strategic Impact Partners.

She’s on a mission to help women take up space, show up fully, and love themselves from the inside out.

Karianne is a powerhouse with a story and messages every woman needs to hear.

Together, we dive deep into courage, confidence, and clarity and how they’ve helped her achieve some massive wins.

On today’s episode of People Over Profit, you’ll learn:

• How to show up powerfully (even when you don’t feel 100%)

• A shift Karianne is seeing in women that we all need now

• Steps you can take to love you and your business again

This isn’t your typical confidence pep talk.

It’s a vulnerable, energizing, and real conversation about what it takes to feel good in your skin and your business — and why your success depends on it.

More about Karianne:

Karianne Munstedt is an award-winning portrait photographer, speaker, coach, and author dedicated to empowering women everywhere. On a personal level, she’s a wife, mommy to a 1st grader, stepmom to a college sophomore and a doggy momma.

She is passionate about helping others break free from limiting beliefs and perfectionism and loves guiding women to embrace their true selves, both personally and professionally.

Karianne is someone who finds joy in seeing the beauty in others and is a wonderful human being inside and out!

You can learn more about her and the work she does at kariannemunstedt.com.

—

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

—

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

—

Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!