Want to close more sales without feeling pushy or awkward?

It’s all about your audience, but not in the ways you think.

Instead of niching to a specific group, niche by your expertise—focus on what you’re exceptional at to confidently guarantee results.

By aligning your offer with your audience’s priorities—time vs. money, speed vs. ease, skills vs. knowledge, the wins come a lot faster.

Today on The People Over Profit Podcast, you'll learn:

• A powerful mindset shift that makes sales feel natural and easy

• A step-by-step framework to close more sales without objections

If you want to make your offer an easy yes, this episode will give you all the secrets for how to do it!

P.S. Listen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!

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Want to work smarter, not harder, in your business?

Let's talk about how a simple shift in perspective can unlock massive leverage in your business.

Talk about more profit, less stress, and faster growth! This shift is all about simplifying operations to achieve even more freedom.

Today on The People Over Profit Podcast, you’ll learn:

• A simple question you can ask to create more success

• How to structure your business to compound your results

• Ways to identify the key leverage points that drive big growth

If you’ve been looking for a way to grow your business without burning out, this episode will be a game-changer for you!

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

If you think the struggles in your business come from external factors like bad marketing, lack of demand, or financial instability...think again!

While these are important, they’re often not what kills a business (and what does may surprise you).

Today on the People Over Profit podcast, you’ll discover:

• 3 things that I’ve seen kill more businesses than ever

• What they look like so you can spot them faster (they’re sneaky!)

• What you can do to get ahead of these, or even avoid them entirely

If you want your business to thrive and light you up, this episode is one you don’t want to skip!

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Listen + tag me on Instagram (@justinebeauregard) with your biggest takeaway—I’d love to hear what stood out to you!

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Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

Want to grow your business without feeling sleazy or salesy?

Dr. Julie Pham has some ways to help. You'll love her secrets to building authentic, meaningful relationships that drive referrals.

Julie is a master of navigating cultural nuances to ensure inclusivity and respect. By getting creative with networking, she's grown leaps and bounds! Her use of creative strategies, like hosting dinner parties, is only the beginning.

Today on The People Over Profit Podcast, Julie shares:

If you want new, actionable ways to grow your business, this episode will be a game-changer for you!

More about Dr. Julie Pham:

Dr. Julie Pham is the CEO of CuriosityBased, an organizational development firm based in Seattle. She is also a bestselling author and TEDx Speaker.

Born in Saigon, Vietnam, Julie earned her PhD and a "real-life MBA" running her family’s newspaper. Her multifaceted career spans journalism, academia, marketing, and management consulting.

To learn more about her, visit CuriosityBased.com or follow her on LinkedIn at linkedin.com/in/juliepham2

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Don’t forget to hit “subscribe” so you never miss an episode.

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

Then, connect with me on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

Are you secretly unselling your best customers?

There are 3 common ways entrepreneurs unknowingly push away our best buyers.

As a sales strategist with nearly 20 years of experience, I’ve seen these mistakes cost thousands in lost sales—without us even realizing it!

The good news? Once you recognize these patterns, they’re easy to fix.

On this episode of People Over Profit, you'll discover:

✅ The #1 rule of selling (+ why most entrepreneurs break it)

✅ The biggest mistake we make when talking about money

✅ My favorite way to analyze how you sell to spot mistakes

This isn’t just another sales conversation—it’s your chance to stop repelling buyers and start closing more of them effortlessly.

Listen + tag me on Instagram (@justinebeauregard) with your biggest takeaway—I’d love to hear what stood out to you!

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Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

Is your content attracting buyers or just adding to the noise?

Too many business owners create content based on whatthey want to say.

The result?Crickets.

No engagement, no sales, and…well, let’s face it, wasted effort.

If your goal is to engage, excite, and convert your ideal buyers, then content that speaks to your customers’ needs is good content.

Today on the People Over Profit podcast, you’ll discover:

✅ The biggest mistake entrepreneurs make with content

✅ 3 simple ways to know exactly what your ideal clientswant

✅ A proven framework to create content that builds trust and drives sales

If you’ve been wanting fresh ways to create content that converts, this episode will give you the clarity and strategy you need! 

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Love this episode? Give us a5-star rating + review on Apple Podcasts.

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Oh, andlet's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

Want to close more sales without feeling stuck or discouraged?

Let’s dive into the 5 essential traits every entrepreneur needs to master sales. If you’ve ever felt like sales just isn’t your thing, we’ll shift your perspective.

You’ll love how we break down the biggest misconceptions about selling, why more sales come from more selling (not just better selling), and how your environment plays a massive role in your success.

Today on the People Over Profit podcast, you’ll discover: 

✅ The truth about why you’re not making sales consistently

✅ How to shift from “I’m bad at sales” to being a sales powerhouse

✅ Why you need a sales plan (and what to include when you make one)

If you’ve been avoiding sales or feeling discouraged when it comes to selling, this episode will be a game-changer for you!

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Love this episode? Give us a5-star rating + review on Apple Podcasts.

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Oh, andlet's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

Want to become a disruptor in your industry?

On this episode of People Over Profit, I sit down with Nick Jain. He's the founder of IdeaScale—a free innovation tool for small businesses with teams of 100 or less—and his human-centered approach to gamified ideas is changing how we grow for good!

Nick uses AI to enhance customer experiences without losing a human touch. You'll love his practical frameworks for choosing the right ideas to scale. Plus, he makes crowdsourcing innovation from your team and customers simple to do!

Today on The People Over Profit Podcast, Nick shares:

If you’ve been looking for more ways to inspire winning ideas and scale fast, this episode is a must-listen!

More about Nick Jain:

As the founder of IdeaScale, Nick Jain is helping businesses innovate through collaboration. Known for blending innovation, technology, and the customer experience, Nick is a changemaker.

His unique perspective on balancing cutting-edge technology with human-centered business practices is refreshing! If you want to create meaningful and sustainable growth, you'll love what Nick has to say.

To learn more about Nick, visit ideascale.com or follow him on LinkedIn at linkedin.com/in/nickjain.

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Don’t forget to hit “subscribe” so you never miss an episode.

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

Then, connect with me on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!

There are two primary ways entrepreneurs sell.

One feels natural and friendly, and the other feels pushy and hard. While both can work, one (clearly) works better.

My hope is, by learning more about each method of selling, you can enjoy your sales process more. And, as a result, see better results.

You may also be inspired to sell differently after listening to this episode!

Remember, selling isn’t about pushing – it’s about helping.

We aren’t convincing people to buy our offers, we’re attracting those who already want what we sell and making it easy for them to say yes.

Today on the People Over Profit podcast, I’ll share: 

✅ The difference between old school and new school selling

✅ How to set your sales process up to support buyers

✅ Specific examples of how to close more deals

If selling has ever made you feel awkward, this episode will change that…for good!

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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I see a lot of entrepreneurs share testimonials.

This is great proof of your success, but there are more ways to share than a simple screenshot.

Believe it or not, copy/paste testimonials are the least recommended way to share success stories with your audience!

I know how hard you work to get these stories to share, and I’d like to help you make the most of them.

Because, guess what? There actually is a good, better, and best way to share customer success stories with your audience.

Today on the People Over Profit podcast, I’ll share: 

✅ 3 proven ways to share success stories to bring in more sales

✅ How to get the most value from each of your customer wins

✅ Specific examples of how to share your big wins today

If you’re looking for ways to share or repurpose customer wins with your audience to increase sales, you’ll love this episode!

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Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

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Love this episode? Give us a 5-star rating + review on Apple Podcasts.

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Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or LinkedIn at https://www.linkedin.com/in/justinejbeauregard!