In this second part of my conversation with sales expert Justine Beauregard, we explore how to sell with authenticity. Justine, who helps scale businesses to as much as $300 million, shares more of her proven approach to sales, focusing on how to secure the right clients without relying on manipulative tactics.

You'll learn to see sales as a natural extension of your work of supporting others by offering them something they need, rather than pushing a sale. If you're still grappling with discomfort around sales, this episode will help you rethink your mindset and give you the confidence to step into sales with clarity and ease.

Get full show notes, transcript, and more information here: https://www.lindsaydotzlafcoaching.com/249

If you’ve ever struggled with the idea of selling or felt uncomfortable with it, this episode is for you. Justine Beauregard, an expert sales coach who has helped scale businesses to as much as $300 million, will challenge everything you thought you knew about selling and show you how to approach it in a way that feels authentic and natural.

In this episode, Justine simplifies sales strategies that might otherwise feel complicated or overwhelming. She breaks down common misconceptions, like the belief that you need complex funnels to succeed. Instead, she shares the essential elements of a straightforward, effective sales process that you can start using immediately to connect with potential clients.

Get full show notes, transcript, and more information here: https://www.lindsaydotzlafcoaching.com/248

Have you ever felt frustrated because your coaching business isn’t where you want it to be yet? In this episode, I’m sharing a story about the wildflower field behind my house that will transform how you approach growth. Cultivating a field is just like building a business: it's messy, it takes time, and it doesn’t always look pretty. But every step, even the 'ugly' ones, are part of the process.

If you're stuck focusing on the end result, this episode will challenge you to shift your mindset. I’m diving into why it's crucial to embrace the messy middle and enjoy each stage of your business growth. I’ll also show you why appreciating each step, and not just the final picture, will actually speed up your success and make the journey more fulfilling.

Get full show notes, transcript, and more information here: https://www.lindsaydotzlafcoaching.com/247

Over the next three months, I'm embarking on a complete transformation of my brand, messaging, and offerings. And I'm documenting the entire process in real-time through a new program called Coach Unfiltered.

In this week's episode, you'll learn all about Coach Unfiltered and why you want to be in this container. Through this behind-the-scenes documentary experience, you'll see exactly how business transformations happen: the strategy sessions, the expert consultations, the pivots, and yes, even the moments of doubt. Tis isn't just about watching; it's about learning how to apply these same strategies to your own business while seeing the real, unfiltered journey of entrepreneurship.

Get full show notes, transcript, and more information here: https://www.lindsaydotzlafcoaching.com/246

Do you ever find yourself thinking, “No one can know I’m struggling with this”? I’ve been there. But this thought might be one of the most dangerous beliefs you can carry as a coach. It’s normal to think you can’t show vulnerability, but what I’ve learned over time is that transparency doesn’t make us less of a coach. It makes us more human and more relatable to our clients.

In this episode, I dive into why trying to hide our fails from our clients only isolates us, increases pressure, and ultimately weakens our ability to serve them. I’ll also share how my own struggles with transparency have shaped my approach to coaching, and how embracing vulnerability has created deeper connections with my clients. Perfection is a myth, and it’s time we start normalizing the messy parts of coaching and business.

Get full show notes, transcript, and more information here: https://www.lindsaydotzlafcoaching.com/245

What if the thing you’re best at is the one you’re overlooking because it feels too easy or too obvious? In this episode, I’m sharing a playful story about my two dogs (yes, really!) to help illustrate a powerful truth: your coaching genius is already within you.

In this episode, you’ll learn how to recognize the skills and traits that come naturally to you and why those are the exact things that can make your coaching stand out. I’ll walk you through real patterns I see in my clients (and myself), and help you reframe the belief that “if it’s easy, it can’t be valuable.”

Get full show notes, transcript, and more information here: https://www.lindsaydotzlafcoaching.com/244

What if the answer to most of your coaching questions isn’t a strategy, but a mindset? In this replay, I’m sharing one of the most powerful responses I give inside my programs and masterminds - one that applies to countless coaching challenges: “There’s no right way. Are you willing to figure it out?”  

Whether you’re unsure about your next offer, questioning your coaching style, or second-guessing your decisions, this episode will help you see where that one answer might apply to your current dilemma. I’ll walk you through common questions I hear all the time and show you how shifting into experimentation and curiosity can unlock your next step.

Get full show notes, transcript, and more information here: https://www.lindsaydotzlafcoaching.com/243

Many coaches hesitate to ask for testimonials, feeling they’re self-promotional or uncomfortable to request. This hesitation often comes from misunderstandings about what testimonials are really for. What if I told you they aren’t about you at all? In fact, testimonials are a gift - not only to you, but to your clients as well.

What you're about to discover will transform how you think about, ask for, and use testimonials in your business. I'm sharing specific strategies, alternative approaches for different niches (yes, even the private ones), and why celebrating your clients' growth through testimonials actually deepens their transformation. Plus, you'll hear Amanda Gold's powerful testimonial at the end that demonstrates exactly what I mean about testimonials being a gift.

Get full show notes, transcript, and more information here: https://www.lindsaydotzlafcoaching.com/242

Sometimes, coaches like us hold ourselves back because we think our 'inherent flaws' are unchangeable barriers to success. In today's episode, I explore why we tend to blame ourselves when things aren't working in our coaching business and how this self-blame creates a self-fulfilling prophecy that keeps us stuck.

You'll discover a powerful reframe question that helps break this self-blame cycle, along with specific examples from my clients who have transformed their businesses by embracing their perceived flaws as strengths. I'll also share practical ways to redirect your thinking when self-blame arises so you can embrace your authentic self in your coaching practice.

Get full show notes, transcript, and more information here: https://www.lindsaydotzlafcoaching.com/241

In this episode, I share a powerful yet simple method for evaluating what truly energizes you in your business. By conducting an energy audit, you'll identify which activities, clients, and tasks light you up versus drain you—so you can build a a coaching practice that feels aligned and sustainable.

This process works for auditing everything from client sessions to content creation. By rating different aspects of your coaching practice, you'll discover where you can make strategic shifts in how you operate and transform your coaching business.

Get full show notes, transcript, and more information here: https://www.lindsaydotzlafcoaching.com/240