Why You Hate Sales

How Small Businesses Are Outselling Amazon | Episode 3


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Wish you could stop losing sales to other sellers or price-driven objections?

On this episode of Why You Hate Sales, we’re digging into what it really takes for small businesses to win—without relying on discounts and deals.

You'll love how this episode flips the script on competition and shows you exactly how to create more value, loyalty, and impact with every customer interaction.

Here’s what you’ll learn:

  • Why people say “I wish I could shop small” (and what to say back!)

  • How to respond to price objections without apologizing or discounting

  • A simple shift that turns your business into an experience customers love

If you’ve been looking for a way to stand out during Prime Week, Black Friday, or any other promo-heavy season, this episode will give you a fresh perspective and a clear path forward.

These are the kinds of changes we need to be making when we want to really thrive as small businesses today.

Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode!

Love this episode? Give us a 5-star rating + review on Apple Podcasts.

Oh, and let's get social! Find me over on Instagram @JustineBeauregardCoach or search for me on LinkedIn!

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Why You Hate SalesBy Justine Beauregard

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