You’ve probably heard “Don’t sell features, sell benefits” hundreds of times.

The problem is, if you only sell benefits, you sound vague and miss opportunities to qualify buyers.

If you only sell features, you sound like everyone else and end up competing more on price than the true value of your offer.

That’s why selling often feels harder than it needs to be (and why you’re only taught half the skills you need to sell effectively).

In this episode of Why You Hate Sales, you’ll learn:

• Why selling just features (or benefits) makes you forgettable

• A 3-step formula that makes people feel compelled to buy

• How to know what matters most to your ideal buyers now

By the end, you’ll know how to sell your offer in ways that connect instantly with your most qualified buyers and close more sales in natural, feel-good ways.

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Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!