Givergy

In this episode of The Secret Guide to Fundraising, we launch a new segment spotlighting some of our remarkable partners in the fundraising sector. This week, we delve into transforming traditional donor-fundraiser interactions into meaningful, lasting relationships.

Our guest, Steve Yastrow, is a renowned business advisor, speaker, and author of bestselling books including 'Ditch the Pitch', 'Brand Harmony', and 'We: The Ideal Customer Relationship'. With decades of experience helping organizations foster loyalty and build authentic connections,

Drawing on his deep understanding of relationship-driven communication, Steve reveals how fundraisers can shift from transactional exchanges to building enduring partnerships. He explains the importance of moving beyond scripted presentations to interactive dialogues that truly engage donors, while offering actionable insights on how to cultivate commitment.

With his reputation as a thought leader and trusted advisor to businesses and nonprofits alike, Steve offers a masterclass in how fundraisers can deepen relationships and create lasting impact.

On this episode of The Secret Guide to Fundraising, host Jordan Morris sits down with Loana Valdez, Manager of Community Relations at Kindred, to explore the fundraising landscape of 2024.

With nearly a decade of experience in the mission-driven sector, Loana shares her firsthand insights into the challenges nonprofits have faced this year, especially for smaller and medium-sized organizations navigating economic uncertainty. She also discusses the innovative strategies on the horizon for 2025, offering practical tips for nonprofits looking to adapt and thrive.

Tune in for expert advice, real-life case studies, and actionable takeaways to help you plan for a successful future in fundraising!

Trust us, this is one conversation you won’t want to miss!

In this episode of 'The Secret Guide To Fundraising' we chat with Daniel Strang ​​​​​​who, in 2013, transformed his passion for sports and community into action, organizing a charity boxing event in New Zealand that raised over $25,000 for a local nonprofit. After relocating to Winnipeg, Canada, Daniel expanded the concept and founded Fight For Charity in 2017.

The inaugural Canadian event raised an impressive $22,000 with the support of just five sponsors. By last year, the event had grown exponentially, with 75 sponsors contributing to the success and helping it surpass $100,000 raised—all in support of local charities.

On this week's episode, our host Jordan Morris is joined by renowned philanthropy expert Gail Perry, founder and CEO of Gail Perry Group. Together they delve into the wonderful world of capital campaigns, donor psychology, and mastering the art of the ask.

This week's podcast episode explores the best ways of utilizing your event staff to drive more impact at your fundraising events!

In this insightful episode of 'The Secret Guide to Fundraising', non-profit experts Julia Campbell and Paul D’Alessandro discuss the complexities facing non-profits amidst evolving donor needs, tech landscapes and social media ethics. 
Julia and Paul delve into the dual pressures of engaging responsibly on platforms while leveraging them for visibility, shifts in donor behavior, the impact of legislative uncertainty on strategy and the need for a diversified fundraising approach. 

This rich discussion offers practical insights for non-profits navigating 2024's digital dilemmas and fundraising challenges. Do not miss this comprehensive 'State of the Sector' review with two true titans of fundraising!

2024 is a massive year for elections around the world, which can bring a mixture of emotions for fundraisers such as uncertainty, frustration, and hope. These are pressing feelings for both fundraisers and donors, so how can charitable organizations navigate this time when the potential for significant change looms large?

On this week's episode of The Secret Guide to Fundraising, we delve into the importance of engaging your local community to ensure continued success and relevance - especially during election years.

Joining us for this fascinating chat was Senior Marketing Advisor and President & Chair of Aurora Sports Hall of Fame, Javed Khan.

Over the past two decades Javed has dedicated himself to organizations at the heart of his community. From the Aurora and Newmarket Chambers of Commerce, to local baseball teams, to Community Home Assistance for Seniors (CHATS). Javed has consistently worked hard for those in his local area and is well placed to talk about how the local community must be engaged if non-profits are to thrive during turbulent times.

Listen in to this important conversation as Javed shares some invaluable wisdom.

Samantha works for Best Friends Animal Society and also serves on the board of Mission Meow, a charity that provides grants to small feline-centric non-profits across the US. She is also a cat content influencer and has amassed over 30,000 followers on Instagram.

Emilie also works for Best Friends Animal Society, managing their social media fundraising strategy. Emilie has built a sizeable following of over 320,000 on Instagram through creating engaging animal focused content that follows the story of some of the animals living at her home sanctuary.

Inevitably, Samantha and Emilie speak about some incredibly cute animals used in their campaigns, but they also give lots of practical advice for non-profits looking to stand out in a crowded field when trying to engage influencers. Together, we explore the importance of creating mutual value, finding the right storytellers for your cause, and how to make it easy for both parties to collaborate effectively.

Listen now, hosted by Ella Jacques, Givergy's Client Services

Developing and managing partnerships with donors is a skill that fundraisers have perfected, but the art of applying this craft to influencers is fairly new. Working for Best Friends Animal Society, Ash oversees partnerships and collaborations with social media influencers across all platforms to promote campaigns for the organisation. With influencers becoming an ever more powerful tool for raising awareness, it’s worth exploring how non-profits should best use them for their own causes.

Best Friends Animal Society work to save animals across the United States through their sanctuaries and life-saving centres. They also collaborate with rescue groups to ensure larger numbers of animals can be rehomed within communities. By working with influencers to elevate their campaigns and connect with people across the country, Best Friends Animal Society are a non-profit finding innovative ways to stand out in a dynamic digital landscape.

If you're interested in developing relationships with influencers, making the most of your social media presence or creating a new fundraising strategy that engages young people, then don't miss this episode hosted by Givergy’s COO, Ben Crook.