After building a career in the Canadian fashion industry, Bobbi Paidel traveled to India where she was confronted with overwhelming differences in east vs. west consumerism and culture. That’s why Bobbi started Tribe of Lambs, an ethical non-profit jewelry company aimed at providing a better life to children affected by HIV in India.  “I felt such a sense of social responsibility to offer my blessings to these kids.” Bobbi has an extensive resume in the fashion industry. She’s worked as a stylist and co-founded FRISCHE, a global fashion, photography and art magazine. Bobbi combined her passion for fashion and social entrepreneurship to develop Tribe of Lambs, which gives all proceeds back to the organization. Not only has Bobbi and her Tribe impacted the lives of almost 600 HIV positive children, but they continue to work on ‘compassion projects’ in India. Together they fundraise to pay tuition for children to attend school and to improve infrastructure at local libraries to improve financial literacy.  In this week’s #StartupPodcast, host Rivers Corbett talks to Bobbi Paidel about how she’s starting a global movement around giving back together.

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