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Giving Campaigns Some Extra Charge with Michelle Fischer
A good marketing campaign can help a brand charge forward. Chris sits down with Michelle Fischer, Group Creative Director at Battery. As a full-service creative and media advertising agency, Battery has worked with a who’s who of clients, and you’ve seen their work with The LA Clippers, Netflix, and PUBG. Michelle walks us through Battery's unique storytelling approach to branding while touching on a childhood favorite of Chris’s, the (Mighty) Anaheim Ducks. So strap in if you’re looking for a way to get cinematic with your advertising (or want a quick lesson in “farmcore“).
Show Highlights
- (0:00) Intro
- (1:38) Michelle's career background
- (4:04) Why Michelle chose to become a Creative Director over copywriting
- (6:04) Getting led to Battery
- (10:02) Who does Battery work with
- (11:34) The meaning behind Battery's name
- (14:26) Breaking down Battery's model
- (17:39) Working with the Anaheim Ducks on a rebrand
- (21:29) Infusing hometown pride into the Anaheim Ducks rebrand
- (23:42) Launch your podcast with HumblePod!
- (24:22) Handling the rebranding campaign
- (27:32) Helping Land O'Lakes reclaim "farm core"
- (31:54) What's important to Michelle in the marketing world right now
- (33:35) What Michelle thinks the future of advertising looks like
- (35:53) What brand does Michelle admire the most right now?
- (41:55) Where you can find more from Michelle and Battery
About Michelle Fischer
Michelle Fischer is an LA-based Creative Director and Writer. She strives to create work that's unexpected, emotional, and culturally relevant.
She has 17+ years of experience in crafting stories, building brands, designing interactive experiences, winning business, and leading projects for world's top companies such as Google, Hulu, 72andSunny, Deutsch, Venables Bell & Partners, AKQA, Y&R, and Duncan Channon.
When she’s not working, Michelle is still learning—whether it’s trying to raise a little human, nerding out on podcasts, traveling out of her comfort zone, or attempting the Marie Kondo method.
Links
- Battery: https://www.batteryagency.com/
- Michelle on LinkedIn: https://www.linkedin.com/in/michelle-fischer-5683804/
Start a podcast with HumblePod!
https://www.humblepod.com/our-services/
View all episodes
By HumblePod
5
77 ratings
A good marketing campaign can help a brand charge forward. Chris sits down with Michelle Fischer, Group Creative Director at Battery. As a full-service creative and media advertising agency, Battery has worked with a who’s who of clients, and you’ve seen their work with The LA Clippers, Netflix, and PUBG. Michelle walks us through Battery's unique storytelling approach to branding while touching on a childhood favorite of Chris’s, the (Mighty) Anaheim Ducks. So strap in if you’re looking for a way to get cinematic with your advertising (or want a quick lesson in “farmcore“).
Show Highlights
- (0:00) Intro
- (1:38) Michelle's career background
- (4:04) Why Michelle chose to become a Creative Director over copywriting
- (6:04) Getting led to Battery
- (10:02) Who does Battery work with
- (11:34) The meaning behind Battery's name
- (14:26) Breaking down Battery's model
- (17:39) Working with the Anaheim Ducks on a rebrand
- (21:29) Infusing hometown pride into the Anaheim Ducks rebrand
- (23:42) Launch your podcast with HumblePod!
- (24:22) Handling the rebranding campaign
- (27:32) Helping Land O'Lakes reclaim "farm core"
- (31:54) What's important to Michelle in the marketing world right now
- (33:35) What Michelle thinks the future of advertising looks like
- (35:53) What brand does Michelle admire the most right now?
- (41:55) Where you can find more from Michelle and Battery
About Michelle Fischer
Michelle Fischer is an LA-based Creative Director and Writer. She strives to create work that's unexpected, emotional, and culturally relevant.
She has 17+ years of experience in crafting stories, building brands, designing interactive experiences, winning business, and leading projects for world's top companies such as Google, Hulu, 72andSunny, Deutsch, Venables Bell & Partners, AKQA, Y&R, and Duncan Channon.
When she’s not working, Michelle is still learning—whether it’s trying to raise a little human, nerding out on podcasts, traveling out of her comfort zone, or attempting the Marie Kondo method.
Links
- Battery: https://www.batteryagency.com/
- Michelle on LinkedIn: https://www.linkedin.com/in/michelle-fischer-5683804/
Start a podcast with HumblePod!
https://www.humblepod.com/our-services/
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