Can I share something with you that I haven’t really shared publicly yet?
I am seriously concerned for the droves of new women emerging from the “get online and build your business” programs right now.
Two years ago I wrote a post called “My Prediction of the HUGE ‘Launch Bubble’ That’s Coming Fast… and How to Surpass It”.
Turns out it was a bit ahead of its time, because I thought things couldn’t get any worse.
They have.
It’s time to STOP THE ONLINE INSANITY, and I’m addressing it this week on Glambition Radio.
And while most of my perspective is around the areas of coaching, consulting, online training, and general thought leader “guru-dom”, this epidemic is something to consider no matter your industry.
This episode is brand new and I share analysis and commentary I’ve only shared with my private clients, up until now.
Here’s the rub:
As a founder of this industry (or “The Godmother”, as one of my clients dubbed me), who launched her first ebook online in 2002 and since 2005 has taught thousands of business owners how to get online and use the Internet to market and leverage new income streams from their expertise, I am truly speechless at times these days when I see what’s going on.
First, let’s look at the complete market saturation.
You can’t log online now without being nearly assaulted by ad after ad of “coaches” and “consultants” selling something to you. Because now it’s so easy to get online and sell stuff, everyone is getting online and… selling stuff. There’s no barrier to entry. Get some templates, spend a few bucks on ads, and your façade is ready. And in most cases, it’s the blind leading the blind.
Social media has been the main vehicle for this, which I address on my show.
But there’s a stranger phenomenon happening, especially for women, and I’m dubbing it OVERSTYLIZATION.
I’m seeing many women take their business online (or what they think is a business) after taking a course that taught them how, and instead of thinking through how they are going to make money they are instead obsessed with having the coolest images, website, and overall brand.
And OH those lifestyle shots. Cue the “I’m walking around with shopping bags and talking on my mobile phone after getting full hair and makeup, so aren’t I a cool coach?” photos. (And I’ve seen some male equivalents that have sent me rolling in hysterics.)
My concern is... many of these poor gals are cluelessly going into tons of debt to get it all looking the way they think it HAS to be. Focusing on the sizzle ahead of (and instead of) the steak.
I recently met one newbie – lovely girl — who confided in me her “launch” expenses had already topped $25,000 (all put on credit cards), and she still wasn’t sure what her income model was.
Take that in…
Still.
Wasn’t.
Sure.
What.
Her.
Income.
Model.
Was.
But wow her site looked cool.
And so did she.
She’d just done everything her "coach" told her to do. Including renting out a mansion for a photo shoot and getting hair extensions. All this supposedly necessary for a "business coaching" site. You can’t make this stuff up. I share more about this story on the show.
Listen, I love my glam too—I’ve done it all, and worn it all, and had a lot of fun. And yes you do need a few good photos. But you don’t NEED this stuff to launch your business.
I understand that often women get excited about their big “coming out” online and debuting their personal brand. For many women, going into business for themselves IS their ultimate personal expression, and they are finally stepping into the person they know they could be.
But I’m even seeing many savvy women with impressive business resumes accidentally throw it out the window (on purpose or by accident),