In this special episode of Search News You Can Use, we welcome Glenn Gabe to the show! Glenn has been assessing traffic drops in websites for many years. He and Marie discuss the types of issues that can cause a site to see traffic drops in conjunction with a Google core update. Glenn breaks these down into three areas:

Relevancy adjustments

Intent shifts

Overall site quality problems

Glenn and Marie share examples of the types of problems they have encountered when analyzing traffic drops and what lead to sites recovering after making changes.

Glenn’s post on traffic drops: https://www.gsqi.com/marketing-blog/google-broad-core-updates-difference-between-relevancy-adjustments-intent-shifts-overall-site-quality/

Contact Glenn: https://twitter.com/glenngabe

Newsletter episode 230

https://www.mariehaynes.com/newsletter/episode-230-light-version/

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