Global Ambitions

Simon Lesser, Co-founder and CEO of Dragon Metrics, takes us through some of the biggest challenges in International SEO and how to avoid them. 

The life science industry moves fast, and localization teams need the tools and processes to keep up. Dan Koenig, Senior Strategist for Life Science at Argos Multilingual takes us through how to not lose pace. 

Rebecca Ray from CSA Research talks about how localization professionals can take advantage of the opportunities provided by the times. 

Bruno Herrmann, Executive Advisor on Globalization and Localization delves into global content effectiveness and gives practical tips on KPIs and processes. 

We will be going on a short break for the summer. Check back with us in the fall for more episodes filled with insights from localization and go-to-market experts. 

Debora Cohen, Head of Localization at AppsFlyer talks about setting up her in-house localization team and the challenges that lead her to pursue the internal route. 

Yoko Drain of Zendesk takes us through how her team uses Machine Translation, site traffic analytics, and post-editing to empower customers and reduce the number of support tickets submitted. 

Mark Hjerpe, explains how "best fit" machine translation works and some of the successful use-cases he has seen in the industry. 

Felicitas Kermarrec, Head of Copywriting and Translation at Spread Group shares how her team works to balance copywriting content specifically for some markets and localizing for others. 

Alice Desmoulins, Localization Manager, shares what she did to establish herself and her team at Alteryx when she started out as a newbie to localization.