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Global Corporate Boards' Perspective on Brand Strategy: The Importance of Accruing Brand Value
How important is brand to a corporate board?
How do private equity firms include brand in the value of a company?
In this episode of Expert Opinion, we talk about insights and best practices from both a brand and a business strategy point of view. Our guest Fred Thiel has global CEO experience of both private and public companies, is a private equity principle, a strategic advisor and board member.
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By How important is brand to a corporate board?
How do private equity firms include brand in the value of a company?
In this episode of Expert Opinion, we talk about insights and best practices from both a brand and a business strategy point of view. Our guest Fred Thiel has global CEO experience of both private and public companies, is a private equity principle, a strategic advisor and board member.