In this episode of Globalcast, Euromonitor's Head of Beverages Research, Richard Haffner, discusses the global opportunities and trends of functional drinks.

Learn about:

•         Trends driving growth of the functional drinks market

•         How manufacturers can take advantage of the untapped global potential  for  functional drinks

•         What sports drinks manufacturers are doing to improve sales

•         The impact the recent acquisition of Orangina and V by Suntory has on the energy drinks market in Western Europe

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.