In this episode of the Specialty Matcha Podcast, Ryan and Zongjun (Sam) interview Simona Suzuki from the Global Japanese Tea Association. They discuss the origins of the association, its mission to connect tea lovers and producers, and the challenges faced by the Japanese tea industry, particularly in light of the recent matcha boom.

Simona shares insights on community engagement, education, and the importance of balancing tradition with innovation in tea culture. The conversation highlights the need for younger generations to get involved in the tea industry and the association's efforts to foster a global tea community.

https://gjtea.org/

https://www.youtube.com/@GlobalJapaneseTeaAssociation